Hyeseung LEE

• Assisted in government relations and corporate policy advocacy, supporting engagement with Korean government agencies and U.S. businesses.
• Drafted regulatory reports, legislative updates, and position papers to communicate industry perspectives to policymakers.
• Contributed to the publication of AMCHAM’s Business Environment Insight Report by conducting research on Korea’s investment climate, regulatory trends, and economic policies.
• Monitored and analyzed government policies affecting foreign investment, EV industry regulations, and sustainability initiatives.

• Conducted data-driven performance marketing campaigns, optimizing digital advertising strategies through audience targeting
• Managed and optimized e-coomerce platforms (e.g., Coupang, Naver Smart Store, KakaoTalk Store, etc.), ensuring seamless e-commerce operations and customer engagement.
• Developed marketing performance reports using key metrics (CTR, conversion rates, and ROAS) to track campaign effectiveness.

• Conducted legal and policy research on international regulatory frameworks, focusing on cross-border business operations, foreign investment laws, and trade policies.
• Supported the planning and execution of major international legal conferences, including:

- Asia-Pacific ADR Conference, facilitating discussions on alternative dispute resolution mechanisms in the region.

- International Council for Commercial Arbitration (ICCA) Congress, actively contributing to Korea’s bid to host the event by conducting comparative research on host city selection criteria.

• Contributed to the publication of the Ministry of Justice’s English journal, Recent Trends of Laws & Regulation in Korea by researching and drafting articles on key legislative developments.

• Hosted and produced news segments, interviews, and special programs, delivering clear and engaging content to a diverse audience.
• Collaborated with university administration and external stakeholders to organize special broadcasts and public awareness campaigns.
• Managed content production, including scriptwriting, editing, and coordinating guest interviews, ensuring high-quality and well-researched programming.
• Led live reporting and panel discussions on social and policy issues, as well as major sports events (e.g., Korea-Yonsei Games), honing skills in public speaking, critical thinking, and audience engagement.