Hyewon Choi

Key Qualifications and Responsibilities

• Managed a strategic portfolio of financial-institution accounts (banks, savings banks, capital firms), cultivating executive-level relationships to align product distribution with commercial objectives.
• Spearheaded end-to-end onboarding and go-to-market for loan products, orchestrating cross-functional stakeholders (Product, Legal, Compliance, Ops, Marketing) to ensure compliant and timely launches.
• Leveraged data-driven analysis to optimize product performance, producing actionable insights that informed partner strategy and roadmap prioritization.
• Directed portfolio prioritization and growth initiatives to achieve quarterly targets; fluent in Korean and English for executive client engagement.

Key Achievements

• Onboarded 16 new loan products within 12 months by leading cross-functional GTM efforts, substantially expanding product breadth and market responsiveness.
• Secured strategic partnerships with major institutions, including Hana Card and Meritz Capital, broadening distribution channels and commercial collaboration.
• Launched platform-exclusive loan offerings with Welcome Savings Bank and OK Savings Bank, driving a 20% increase in monthly loan origination volume.
• Designed and executed a platform-exclusive marketing campaign with Hana Bank that delivered a 30% uplift in monthly loan originations, accelerating adoption and revenue.

Key Qualifications and Responsibilities

• Managed a strategic portfolio of 50+ merchant accounts, leading proactive sales and partnership initiatives and consistently onboarding 30+ new accounts monthly as the primary strategic and operational liaison to accelerate partner growth.
• Led end-to-end development and commercialization of commerce advertising products, translating merchant requirements into scalable, client-facing features and driving roadmap prioritization.
• Orchestrated cross-functional go-to-market execution with Product, Engineering, Marketing, Ops, and Legal to ensure compliant, timely launches and seamless campaign operations.

Key Achievements

• Scaled monthly transaction volume from ₩10B to ₩30B at Toss Commerce through targeted merchant acquisition, strategic product positioning, and promotional activations (200% growth).
• Generated over ₩2B in recurring monthly advertising revenue by developing platform-tailored ad products and securing high-value advertiser partnerships.
• Engineered a record single-day transaction of ₩400M for a single organic product via direct sourcing and focused onboarding efforts.

Key Qualifications and Responsibilities

• Managed partnerships with 200+ corporate SPA merchants (E‑Land, Samsung C&T), owning sales, CTR, CVR and repurchase KPIs while acquiring and onboarding ~90 new brands annually through targeted outreach and consultative negotiations.
• Launched and optimized paid digital and creator-driven campaigns—setting ad budgets and commission policies, curating in‑app exposure slots, and measuring campaign performance (CTR, CVR, ROI) to iterate on creatives and placements.
• Orchestrated go‑to‑market and product commercialization for exclusive SKUs by aligning Merchandising, Marketing, Inventory, Ops, and Legal, prioritizing assortment and promotional cadence to maximize discovery and conversion.

Key Achievements

• Drove 11x sales growth for strategic brand MIXXO as lead MD, contributing ~30% of team transaction volume through focused assortment and promotional strategy.
• Onboarded ~90 new brands per year and secured 10 key accounts (e.g., 8 Seconds, Giordano), exceeding sales KPIs by 180% via cold outreach, face‑to‑face negotiations, and tailored commercial proposals.
• Achieved >500% YoY growth in exclusive‑product transactions and improved average CVR by 1.2 percentage points through review sampling and thumbnail optimization.

Key Qualifications & Responsibilities

• Led multi‑channel product strategy and go‑to‑market for a new living private brand (AtSential), owning assortment, pricing, and channel playbooks across TV shopping, online mall, and mobile live, while coordinating Merchandising, Sourcing, Marketing, Logistics, and Ops to ensure compliant, on‑time launches.
• Served as project PM for entertainment collaborations, aligning product design, talent/production schedules, and broadcast requirements with external partners to maximize on‑air conversion and post‑show commerce.
• Applied data‑driven assortment and inventory management—leveraged multi‑year sales analysis to prioritize SKUs, optimize replenishment and promo cadence, and present narrative‑driven commercial proposals to stakeholders in Korean and English.

Key Achievements

• Contributed to cumulative orders exceeding ₩60 billion for AtSential, representing roughly 50% of the brand’s volume in 2021 through targeted assortment and channel activation.
• Expanded distribution by pioneering direct entry into third‑party channels (Today’s House, SSF) and operating across four sales channels, unlocking new revenue streams.
• Maintained >90% average sell‑through for planned products and delivered three seasonal “mega‑hit” SKUs (≥10,000 units each); achieved strong broadcast commerce outcomes.