Hyeyoung Yun

* Manage ‘BEAUTY PLAY’ official social media and PR & marketing the platform.

BEAUTY PLAY is a platform that promote and exhibit K-beauty.

- Support: MOHW (The Ministry of Health and Welfare)
- Manage: KCII (Korea Cosmetic Industry Institute)

• Boosted brand awareness and generated leads while managing social media and PR & marketing programs.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Assisted with customer requests and answered questions to improve satisfaction through social media.

* IDEACOS Co, Ltd. has exclusive rights to distribute global luxury cosmetics, ANNA SUI Cosmetics, and Paul & Joe Beauté in LC and TR markets in Korea.
- Number of employees(2023): 50 (including counters BA) / Sales(2022): 25.1 billion KRW (as of 2022)

• Identified industry influencers and communicated closely to amplify the reach of brand news and key products.
• Communicated with media weekly to build relationships and optimize press coverage.
• Made a new star item and contributed to increasing sales through proper PR & marketing activities and ads.
• Organized and executed successful PR events, such as press events and pop-up stores, increasing brand exposure.

lotree Co., Ltd. ran an online exclusive cosmetic brand ‘lotree’.
- Sales and number of employees cannot be confirmed because it is currently being closed.

• Increased brand awareness by developing and implementing strategic public relations campaigns and ads.
• Raised brand awareness through consistent marketing efforts and media tie-ups.
• Communicated with media closely to build relationships and optimize press coverage.

* Ami Cosmetics Co,. Ltd. specializes in Derma Cosmetics and operates eight K-beauty brands.
- Number of employees(2021): 61 / Sales(2021): about 19.8 billion KRW

• Maintained up-to-date media lists for outreach efforts, ensuring accurate targeting of relevant journalists and influencers.
• Enhanced brand visibility by creating and distributing engaging press releases.
• Assisted in the development of annual PR plans, aligning strategies with overall business goals and objectives.
• Supported to organize and execute successful PR events, such as pop-up stores and product demonstrations, increasing brand exposure.
• Wrote press releases and other materials utilizing SEO practices.

* This company was the AMC(Asset Management Company) of PF(Project Financing) at Byeollae, Namyangju-si.

KOREA LAND & HOUSING CORPORATION / FI (KDB, NH Bank, etc.) / CI (Keangnam Enterprises, Ltd., etc.)
- Sales and number of employees cannot be confirmed because it is currently being closed.

• Supported to management of four major public insurance and welfare.
• Boosted employee morale by recognizing outstanding performance and celebrating team accomplishments.
• Performed routine data entry or document management.