Overview
Work History
Education
Military Service
Additional Information
Technical Skills
Timeline
Generic

HYUNG-SEOK LEE

Seongnam

Overview

20
20
years of professional experience

Work History

Head of New Business Division (Executive Director)

UNI SOLUTIONS Corporation
01.2025 - Current
  • Leading new business development in public safety and education sectors for institutional clients, including government and corporate partners.


  • Founded and now lead Elian Co., Ltd. (2025), a consumer brand offering safety, wellness, and educational products with a focus on community outreach.


  • Driving the digital transition of long-established B2B businesses in chemicals, real estate, and sports by improving internal systems and using data to support long-term growth.

Category Manager, Marketer

EBay Korea (now Gmarket, Shinsegae Group)
06.2009 - 12.2024
  • Collaborated with 100+ brands including Microsoft, Samsung, and Nintendo; managed electronics and home goods categories with over $200M in annual sales.
  • Led marketing strategy and product development based on real-time customer and sales data; launched 1,000+ collaborative products, drove 300%+ yearly growth over several years, and helped maintain top market share.
  • Identified irregular patterns in transactions to prevent fraud, tax evasion, and system abuse; worked with internal teams and external partners to address risks and strengthen platform policies.
  • Improved platform features for better UX and scalability; developed new tools aligned with changing market needs and customer behavior.
  • Introduced services such as secure trade-in programs and customer nudging strategies, which led to stronger loyalty and repeat engagement.
  • Provided customized support to small and rural sellers, helping them reach broader audiences and participate more fully in the digital economy.
  • In 2024, led team strategy in line with company goals and coordinated with internal and external stakeholders on joint initiatives.

Intern

Daelim Museum
06.2005 - 07.2005
  • Supported exhibition planning, research, press communication, and event operations.

Education

MBA -

Yonsei University
Seoul, South Korea
02-2017

BBA -

University of Windsor
Windsor, Ontario, Canada
06-2008

Military Service

KATUSA (Korean Augmentation to the U.S. Army), Sergeant
Headquarters and Headquarters Company (HHC), Eighth United States Army – Training & Operations Divisions
Seoul, South Korea


  • Supported joint planning and crisis response coordination at headquarters, working alongside senior officers—including colonels and generals—on training exercises and noncombatant evacuation operations
  • Recognized with the Army Commendation Medal (ARCOM) for exemplary service and leadership

Additional Information

President of Society - Mystery Puzzle & Reasoning club

MENSA Korea (2015-Present)


Elected Officer of MBA Student Council

Yonsei University (2015-2017)


Technical Skills

  • Data Tools: Excel, MicroStrategy (MSTR – integrated internal BI tool at eBay Korea), Tableau
  • Querying: Basic SQL

Timeline

Head of New Business Division (Executive Director)

UNI SOLUTIONS Corporation
01.2025 - Current

Category Manager, Marketer

EBay Korea (now Gmarket, Shinsegae Group)
06.2009 - 12.2024

Intern

Daelim Museum
06.2005 - 07.2005

MBA -

Yonsei University

BBA -

University of Windsor

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HYUNG-SEOK LEE