Hyunju Ha

1. CP Business Strategy Projects

• Led cross-functional teams to successfully execute high-impact projects, improving company performance.
• Implemented data-driven decision-making processes to improve accuracy in forecasting and planning efforts.

- Set GTM Strategy Lead ('18 ~ '23)

- 5 year Plan Strategy Project Lead ('19 ~

- Growth Play Book Project ('22 ~

2. Brand Marketing Communication & Digital Marketing

• Created and managed brand contents & campaigns to increase brand engagement.
• Enhanced customer engagement, implementing data-driven digital marketing initiatives.

- Led New Product Launching 2 brands and digital campaigns('22~

- Led Brand repositioning project ('23~

- Set up > ~20 brands communication plan & strategy

3. Market Intelligence

• Presented regular progress updates to country & regional leadership team, facilitating informed decision-making regarding resource allocation and strategic direction setting.
• Conducted regular performance reviews to evaluate progress toward goals, making necessary adjustments as needed.
• Conducted market research to understand trends and customer preferences.

- Report market update to Monthly Business Review, S&OP ('18 ~

- Provide Monthly market insight to all leadership& commerical ('21~

- Provide Inventory Survey Report semi-annually('18~

- Lead Customer Survey > 10 ('18~

(NPI Concept test, NPS survey, Market Research, Campaign 360 etc.)

4. Business Development

• Developed and implemented strategic project plans to meet business objectives.
• Led multidisciplinary teams to complete complex projects efficiently through effective coordination and delegation of tasks among team members.

- Lead Digital Project ('23 ~

- Participated Country Project as Business Development Team Member('19~ '21)

5. People Managing

• Educated staff on organizational mission and goals to help employees achieve success.

- Managing Marketing Planning & Communication Teams ('22 ~

1. Market Analyst

• Established strong relationships with industry experts, gaining valuable insights into market dynamics.
• Created and distributed surveys for data collection and analysis.

- Generated chemical market report focused on polymer industry

(Engineering Plastic, Rubber, Adhesive etc.)

2. Seminar & Conference Coordinator

• Developed creative contents/curriculum and coordinated schedules and timelines for events
• Secured high-quality speakers and presenters by building strong relationships within the industry network.

- Led over 10 seminar & conference, training curriculum

3. Marketing Communication

• Developed marketing communications plans encompassing strategy, goals, budget and tactics.
• Wrote and published articles for leading newspapers and magazines.

• Developed creative themes for events and created related activities to engage attendees.
• Produced concept plans for high-profile corporate meetings and events.

- Main Clients : LG Group, Johnson & Johnson, Janssen Korea