Hyun Seo An

Music Distribution & Global Release Management

• Managed music distribution and metadata optimization for multiple high-profile releases for artists such as (G)I-DLE, YUQI, BTOB, LEE MINHYUK (HUTA).
• Managed ISRC code within Korea for music and promotional videos, and oversaw metadata to ensure seamless global releases.
• Coordinated physical album exports and international distribution (U.S., UK), handling PO documentation and shipment scheduling.
• Collaborated with domestic and global DSPs (Melon, Genie, Spotify, YouTube Music, Apple Music) to secure playlist placements, exclusive contents, homepage banners, and editorial features.

Marketing & Promotional Strategy Execution

• Developed and executed comprehensive album promotion strategies, ensuring alignment with each release’s branding and target audience.
• Led campaign ideation and execution across multiple platforms:

> (G)I-DLE [2] – Managed XR promotional website development and exclusive fan engagement campaigns (participation from 144 countries worldwide).

> (G)I-DLE [I feel] – Conceptualized and launched Y2K-themed Instagram AR filters to drive fan interaction, including artist participation videos to encourage usage.

> (G)I-DLE [2] – Coordinated challenges and influencer campaigns for ‘Fate’, securing creator collaborations and audience participation.

> (G)I-DLE [I feel] – Designed and managed the group’s official SNS under the theme of an "Original Series", styling the content to resemble Netflix promotional campaigns.

• Oversaw X Trend Takeover (TTO) ad placements, YouTube, Meta, and Naver ads, ensuring optimized targeting and performance tracking.
• Managed outdoor advertising (OOH) campaigns, selecting prime locations for maximum audience reach.

Fan Marketing & Community Engagement

• Designed and executed fan club membership, including fan kit design, content production, and logistics management.
• Managed (G)I-DLE and PENTAGON’s Weverse platforms, ensuring strategic communication and engagement through exclusive content.
• Created behind-the-scenes content, including photography, editing, and content uploads, enhancing artist-fan interaction.
• Organized various offline events, including fan meetings, open broadcasts, and fan sign events, handling all aspects from logistics to on-site execution.