Hyunsoo Kim

Creative content specialist with proven expertise in localizing global campaigns and supporting film and video storytelling. Skilled collaborator in creative production teams, known for keen cultural insight and audience-focused content development. Demonstrated impact working with major brands like Nike and Channel A to elevate audience engagement and brand narratives.

• Channel A YouTube Channel Growth
  Achieved 840 million+ cumulative views and 500,000 new subscribers within 12 months through targeted content strategy and audience engagement initiatives.
• Successful Launch of Nike App in Korea
  Co-led the Nike App launch, reaching over 50 million downloads in 8 months and securing the #1 lifestyle app ranking in Korea.
• Localization and Transcreation of Nike Global Campaigns
  Adapted and rewrote global campaign content to suit Korean audiences, enhancing brand relevance and campaign effectiveness.
• Digital Content Production for Ministry of Foreign Affairs
  Produced 50+ digital content pieces over one year, supporting public diplomacy efforts and strengthening Korea’s international communication.
• Documentary Film Production and Marketing
  Directed and marketed a documentary film focusing on artistic responses to crisis, managing cross-functional teams and establishing partnerships with art communities.

Writer, WEGO Supporters — Ministry of Foreign Affairs, Republic of Korea, Seoul
March 2023 – December 2023

• Reported on Korea–U.S. bilateral friendship and cultural exchange activities
• Planned and produced interviews with key figures in Korea–U.S. relations
• Created card news content and managed official social media (@wego_75plus) to increase engagement

MOFA Supporters — Ministry of Foreign Affairs, Republic of Korea, Seoul
March 2022 – February 2023

• Managed MOFA’s YouTube (MOFArang), Instagram, and blog channels producing 50+ foreign affairs-related content pieces
• Authored 10 proposal feedback reports and 18 government website monitoring reports
• Mentored junior reporters and led online events supporting foreign policy initiatives

Honorary Reporter, KOREAZ — Ministry of Foreign Affairs, Republic of Korea, Seoul
April 2021 – August 2022

• Contributed to digital diplomacy content planning and production for YouTube, Instagram, and Facebook
• Promoted Korean cultural policies through online communities
• Organized and led audience engagement events, including interviews and discussions

International Student Councillor (Asia Representative) — Coventry University Students' Union
September 2016 – September 2017

• Advocated for international student interests in policy forums
• Developed the student inquiry system and organized intercultural campus events

Student Volunteer — Changing Lives Program, Coventry University
September 2016 – April 2017

• Planned and executed a cross-cultural art exhibition in Safrou, Morocco
• Reported on global exchange programs as a freelance student journalist

Documentary Filmmaker — London Film Academy, London
October 2020 – December 2021

• Directed and produced the documentary No Right or Wrong – An Artist in the Time of Plague
• Managed production schedules and coordinated cross-functional teams

Managing a dog Instagram channel, Pilates, Swimming, Yoga.