I HSUAN PENG
Seller Management
Seoul
Summary
Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and drive the sales.
Collaborative and strategic team leader with robust background in customer relationship management.
Overview
9
9
years of professional experience
4
4
Certifications
Work History
Key Account Manager (Relationship Manager)
Shopee Korea
04.2022 - Current
- Managed and supported 5 ST sellers, including Cosrx, Grafen, Merythod, 3CE, and Clio in the Singapore market. The orders from these sellers grew by 40% in 2023 compared to 2022, surpassing the platform's overall growth (6%) in the beauty category.
- Took fully responsibility in managing sellers (40+ sellers) in Taiwan market, resulting in a 76% increase of order in 2023, surpassing the platform's overall growth (11%) in the beauty category.
- Started focus nurturing MT & LT sellers in Singapore and Taiwan market from October 2023, identify and cultivate sellers with the potential to become ST sellers. (e.g. skin1004, unove)
- Based on the data, determine the current stage of the sellers' business and provide appropriate operational strategies. Take skin1004 for an example. After taking over the management of Skin1004 from October in 2023, align product strategies with seller and assisted them in optimizing the storefront banners and product introduction pages. This led to a QoQ growth of 313% for ADO, and they rose to the third position in the skincare category in Singapore during the 12.12.
Sales Associate
ABLE C&C
05.2019 - 04.2022
- Established and supported sales strategies for a online platform - Tmall Global
- Developed products with related departments for specific channels (Tmall Global, etc.)
- Supported the development and the implementation of marketing and GTM strategies in China
- Monitored retail price in online platform-T-mall/ Taobao
- Processed orders and arrange shipment
- Followed up sales tracking/ forecast of buyers.
Oversea Sales Associate
Vella C&C
05.2018 - 05.2019
- Pioneered the market in Taiwan and China, and Managed 2 exclusive distributor accounts in Taiwan & China
- Monitored sales strategies and marketing plan in Taiwan and China
- Processed orders and arrange shipment
- Supported the application for CFDA and trademark
- Investigated prospective buyers overseas
- Supported duty free sales.
Associate
LG Household & Health Care
03.2015 - 02.2016
- Ordered management of channels(Home Shopping/ Marts/ H&B) and production order
- Processed orders and arrange shipment (import)
- Followed up sales tracking/ forecast of buyers
- Updated on product specifications and documentation
- Supported the application for online advertising
- Translated Korean into Chinese (Product information, etc.).
Education
MSc Graduate Program - Korean Studies
Hankuk University of Foreign Studies
02.2016 - 2 2018
Bachelor - East Asia Studies
National Taiwan Normal University
09.2010 - 1 2015
Skills
Extensive knowledge in the market in Korea, Taiwan, China, Singaporeundefined
Certification
TOPIK Level 6/ Level 6 (01/2019)
Accomplishments
- Stabilized and improved seller's performance in Taiwan and Singapore market, 04/2022 - Present, Proactively propose solutions to help sellers improve their performance, average YoY in Taiwan and Singapore markets has reached above 30%.
- Developed potential products for T-mall, 05/2021 - 04/2022, Identified the new cosmetics trends and collaborated with business partners (manufacturers) to customize items for different needs, markets, and channels.
- Live stream with famous influencer in China, 09/2020 - 04/2022, Live streaming with famous influencers to sell products thru business partner. Collaborated with the most famous influencer-Austin Li and sold 13,000EA products in 5mins thru live stream.
- Branding of the cosmetic brand- A'PIEU in China, 09/2020 - 04/2022, Posted on the online social media platform (such as RED, Weibo) thru business partner.
- Built collaboration with exclusive distributor in Taiwan, 09/2018 - 08/2019, Signed the first exclusive distributor contract and launch products in offline store.
- Participated in Taiwan Beauty Fair, 09/2018 - 09/2018, Planned the first exhibition in Taiwan, develop the potential buyers in Taiwan and promote the brand of VELLA.
Timeline
Key Account Manager (Relationship Manager)
Shopee Korea
04.2022 - Current
Sales Associate
ABLE C&C
05.2019 - 04.2022
Oversea Sales Associate
Vella C&C
05.2018 - 05.2019
MSc Graduate Program - Korean Studies
Hankuk University of Foreign Studies
02.2016 - 2 2018
Associate
LG Household & Health Care
03.2015 - 02.2016
Bachelor - East Asia Studies
National Taiwan Normal University
09.2010 - 1 2015
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