Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Ingyeong JEong

Gyeonggi-do,Uijeongbu-si

Summary

Results-driven PR Coordinator and Marketing Associate with expertise in executing brand strategies and managing media relations. Skilled in content creation, budget oversight, and enhancing digital engagement through targeted campaigns. Focused on driving brand awareness and audience growth through innovative PR initiatives and strategic social media use.

Overview

2
2
Languages
1
1
Certification
2
2
years of professional experience

Work History

CARTIER Korea l PR Coordinator

Richemont Korea
08.2025 - 04.2026
  • Managed brand ambassador and celebrity partnerships, optimising product placement (PPL) opportunities
  • Executed brand PR strategies, enhancing media communications and brand visibility
  • Supported the execution, PR content creation, and operation of brand offline events
  • Monitored media engagement and compiled coverage reports, providing insights for strategic decision-making
  • Managed PR sample loan-return operations in coordination with Maison, agencies
  • Assisted with PR budget & expense management, including external vendor contracts and estimates

Harper's Bazaar Korea l Marketing Associate

HLL, JOONGANG GROUP
04.2024 - 03.2025
  • Managed paid advertisement campaigns and the official website to boost digital content engagement
  • Managed official BAZAAR's SNS channels to promote content, increasing brand awareness and audience engagement
  • Executed online and offline PR strategies to increase visitor traffic to events and digital platforms
  • Developed and implemented sales strategies for monthly pictorial cover package campaigns, enhancing visibility and engagement
  • Planned and operated regular ticket events to lead the growth of the 'ARTWALK' channel

Education

Bachelor of Business Administration - Media & Communication

Sungshin Women's University
Seoul
01-2024

Skills

  • Brand strategy execution
  • Media and stylists relations
  • Event coordination
  • Content creation support
  • Budget management support

Languages

English
Upper Intermediate
B2
German
Elementary
A2

Certification

  • IELTS Academic Overall 6.5 l Aug 2026
  • ACA Photoshop l July 2026
  • Search Advertising Marketer l July 2025
  • TOEIC 865 l Mar 2025
  • OPIc Intermediate High l Nov 2023
  • Driver's License Class 2 l Sep 2021

Timeline

CARTIER Korea l PR Coordinator

Richemont Korea
08.2025 - 04.2026

Harper's Bazaar Korea l Marketing Associate

HLL, JOONGANG GROUP
04.2024 - 03.2025

Bachelor of Business Administration - Media & Communication

Sungshin Women's University
Ingyeong JEong