Jaeeun Park

• Brand campaign sales with the region's key creators.
• Curation of an upsell strategy based on data to maximize the client's return on spend, and capturing campaign goals for creator marketing.
• Delivering data-driven campaign reports with optimization plans to clients, including actionable insights specific to improving creator and affiliate marketing plans.
• Manage and execute paid campaigns for LTK Korea's local, import, export, and cross-regional initiatives.
• Effectively communicated LTK's services and benefits as a content affiliate partner and ensuring necessary training to understand the platform.
• Created new campaign/Ad package products to better utilize client's investment to minimize cost and maximize client content exposures
• Successfully executed offline creator offline events, with clear focus on meeting client's marketing goals
• Developed performance reports that dictated the correlation of offline events and actual impact on sales

Key Results:

• Achieved a 212% increase in local brand campaign sales since joining the Brand Partnership team in September 2022.
• Drove significant growth with a 121% increase in annual recurring brand campaign sales.
• Executed international creator affiliate campaigns for Korean brands to expand to international markets, achieving over $2M in sales.

• Overview of managing monthly market GMV and insights
• Analysis of top creator and retailer performance data to predict and optimize the GMV trend accordingly
• Formulating personalized creator strategy and direction based on recent activities and data through customized regular reports, calls, and meetings
• Worked with multiple global and local fashion e-commerce retailers for their campaigns utilizing LTK creators to maximize sales through LTK's technology and creator pool
• Budget and campaign optimization plans based on creator performance data

Key Results

• Generated over $68M GMV in 2020 as the sole account consultant in the market.
• Ensured a productivity rate above 68% for KR creators via consistent engagement and collaboration.

• Digital branding activities planning and execution to resonate core brand message
• Development of branding videos to resonate the brand message of 'Making the World Healthier and Happier'
• Leveraging digital media platforms to maximize digital presence and performance of the contents
• Official brand social media channel management, including contents planning, monthly target advertising execution, budget management and forecast (Youtube, Instagram, Facebook)
• Digital marketing campaign execution to new product launch promotions
• Social media planning for each channel to promote new products and maximize member and consumer interaction online
• Localization of all materials, including guidebook, landing page, main social media contents, etc

Key Results:

• Opening the official Herbalife Korea Youtube Channel, one of the first official channels in the APAC region (building channel identity, contents planning, securing budget and advertisement execution via Youtube)
• Enhanced Herbalife Nutrition's digital footprint through consistent social media campaigns and advertising strategies.
• Boosted monthly engagement resulting in a larger follower base on multiple social media channels.

• Seasonal IMC marketing campaign planning and execution for Skechers APAC region, including both global production and local execution
• Development of campaign strategy, consumer message, and product positioning per regional characteristic.
• Campaign execution management from creative production, media planning, and digital strategy.
• 17SS 'Skechers Go Walk 4, 14 Days of Change' campaign planning and execution (TV, OOH, and digital content production included).
• Campaign-related SNS content development and online advertisement management.

Key Results:

• 16FW/17SS D'lites line APAC global campaign 100% increase in Singapore and recorded complete sold-out of initial supply in China region
• Over 1M consumer participation for 'Go Walk4, 14 Days of Change' digital campaign and increase in in-store visiting rates

• Marketing campaign planning for Skechers FW launch
• Main POC for global communication with US HQ, Skechers APAC offices

** Short-term employment as Skechers brand left LS Networks as a result of global joint venture of Skechers US and China

• JJVC Acuvue new product launching campaign support
• Localization of global APAC contents for new product launch campaign
• L'oreal Paris and Maybelline NY brand management for localization of global materials for local use
• Developed media planning strategies for each localization project.

Key Results:

• Increase in sales after the ACUVUE define new product launch advertising campaign, and increase in consumer brand awareness
• Successful launch of L'oreal Paris new product via localization project