- Competed in an amateur bodybuilding competition, demonstrating dedication, discipline, and goal-oriented training
- Passionate about fitness and sports, regularly engaging in soccer, basketball, and volleyball
- Avid lover of the outdoors — enjoy hiking and camping for both physical challenge and mental clarity
- Specialty coffee enthusiast: skilled in crafting espresso-based drinks and pour-over brews using single-origin beans
- Known for fostering connection through shared hobbies, often organizing group workouts or outdoor coffee meetups
Jaehyun Joo
Seoul
Summary
Strategic and multilingual marketing consultant with global project experience across C-level communications, IPO campaigns, and social media strategy. Trusted by brands like LG Electronics and LG Energy Solution to deliver compelling content and elevate brand visibility in competitive markets.
Overview
2
2
years of professional experience
Work History
Consultant
LG-One Corp Team (Burson Global - Korea)
01.2025 - Current
- Support LG Electronics Global Communication HQ as part of the India IPO project task force
- Conduct daily monitoring of global media coverage; deliver daily and bi-weekly C-level reports
- Attend strategy meetings for IPO launch
- Edit and refine CEO-level messaging live
- Draft and publish press releases and editorial stories from overseas offices on LG Global Newsroom
- Track and arrange monthly global PR activity plans of 53 branch offices and input information into database system
- Plan and run PR conference calls and contact and track journalists for upcoming tech expos such as CES, IFA, and IAA
- Manage email lists and send media updates to business leaders and journalists
- Write and distribute weekly newsroom newsletters to global subscribers
Consultant
Digital PR Team, LG Energy Solution (Burson Global - Korea)
12.2023 - 12.2024
- Planned and produced global social content for LGES LinkedIn, Facebook, Instagram, and X
- Increased YouTube subscribers from approximately 2,400 to 70,000
- Created long- and short-form content covering battery technologies and manufacturing
- Wrote copy and managed publishing; led visual and messaging strategy
- Produced monthly performance reports and keyword-based competitor monitoring
- Developed channel operation and content proposals
Education
BBA - Business
Korea University
Seoul02.2023
Skills
- Strategic Communications
- Content Marketing
- Media Monitoring & Analysis
- Global PR Campaigns
- Social Media Strategy
- C-Level Reporting
- Proposal development
- Project leadership
- Sprinklr
- EyeSurfer
- ARIS Solutions
- MS Office
Websites
Interests
Languages
English
Korean
Additional Experience
Internship, YG Entertainment – Business Strategy & Innovation Team
Jul 2021 – Dec 2021 | Seoul, Korea
- Conducted industry research and competitive analysis on music and entertainment sectors
- Contributed to mid-to-long term strategic planning based on project outcomes and KPIs
- Supported operational modeling for future P&L scenarios
Internship, Innodigital – LG Electronics NERP Project
Jun 2022 – Nov 2022 | Seoul, Korea
- Transferred LGE process models to ARIS Solution and supported redesign for future-state models
- Updated ARIS UI based on employee feedback and trained users on the new platform
- Created user manuals and operating protocols for enterprise adoption
Contract, Innodigital – Hyundai Mobis ERP Modernization Project
Jul 2023 – Oct 2023 | Seoul, Korea
- Digitalized business processes using ARIS Solution for ERP modernization
- Created operational documentation and protocols for internal users
- Supported cross-team coordination with ARIS experts for To-Be process mapping
Timeline
Consultant
LG-One Corp Team (Burson Global - Korea)
01.2025 - Current
Consultant
Digital PR Team, LG Energy Solution (Burson Global - Korea)
12.2023 - 12.2024
BBA - Business
Korea University
Similar Profiles
KYUCHAN KIMKYUCHAN KIM
Republic of Korean Marine Corps at KOREARepublic of Korean Marine Corps at KOREA
Deepak DevayaDeepak Devaya
Manager at LG ELECTRONICS (LG SOFT INDIA - subsidiary of LG Electronics, South Korea)Manager at LG ELECTRONICS (LG SOFT INDIA - subsidiary of LG Electronics, South Korea)
Jeremy ShinJeremy Shin
Church Missionary at KoreaChurch Missionary at Korea
Jiwon YooJiwon Yoo
Translation Project Manager at DoubleKnew CompanyTranslation Project Manager at DoubleKnew Company
Egyung ChoiEgyung Choi
Work Study Student at Yonsei UniversityWork Study Student at Yonsei University