- Competed in an amateur bodybuilding competition, demonstrating dedication, discipline, and goal-oriented training
- Passionate about fitness and sports, regularly engaging in soccer, basketball, and volleyball
- Avid lover of the outdoors — enjoy hiking and camping for both physical challenge and mental clarity
- Specialty coffee enthusiast: skilled in crafting espresso-based drinks and pour-over brews using single-origin beans
- Known for fostering connection through shared hobbies, often organizing group workouts or outdoor coffee meetups
Jaehyun Joo
Seoul
Summary
Strategic and multilingual marketing consultant with global project experience across C-level communications, IPO campaigns, and social media strategy. Trusted by brands like LG Electronics and LG Energy Solution to deliver compelling content and elevate brand visibility in competitive markets.
Overview
2
2
years of professional experience
Work History
Consultant
LG-One Corp Team (Burson Global - Korea)
01.2025 - Current
- Support LG Electronics Global Communication HQ as part of the India IPO project task force
- Conduct daily monitoring of global media coverage; deliver daily and bi-weekly C-level reports
- Attend strategy meetings for IPO launch
- Edit and refine CEO-level messaging live
- Draft and publish press releases and editorial stories from overseas offices on LG Global Newsroom
- Track and arrange monthly global PR activity plans of 53 branch offices and input information into database system
- Plan and run PR conference calls and contact and track journalists for upcoming tech expos such as CES, IFA, and IAA
- Manage email lists and send media updates to business leaders and journalists
- Write and distribute weekly newsroom newsletters to global subscribers
Consultant
Digital PR Team, LG Energy Solution (Burson Global - Korea)
12.2023 - 12.2024
- Planned and produced global social content for LGES LinkedIn, Facebook, Instagram, and X
- Increased YouTube subscribers from approximately 2,400 to 70,000
- Created long- and short-form content covering battery technologies and manufacturing
- Wrote copy and managed publishing; led visual and messaging strategy
- Produced monthly performance reports and keyword-based competitor monitoring
- Developed channel operation and content proposals
Education
BBA - Business
Korea University
Seoul02.2023
Skills
- Strategic Communications
- Content Marketing
- Media Monitoring & Analysis
- Global PR Campaigns
- Social Media Strategy
- C-Level Reporting
- Proposal development
- Project leadership
- Sprinklr
- EyeSurfer
- ARIS Solutions
- MS Office
Websites
Interests
Languages
English
Korean
Additional Experience
Internship, YG Entertainment – Business Strategy & Innovation Team
Jul 2021 – Dec 2021 | Seoul, Korea
- Conducted industry research and competitive analysis on music and entertainment sectors
- Contributed to mid-to-long term strategic planning based on project outcomes and KPIs
- Supported operational modeling for future P&L scenarios
Internship, Innodigital – LG Electronics NERP Project
Jun 2022 – Nov 2022 | Seoul, Korea
- Transferred LGE process models to ARIS Solution and supported redesign for future-state models
- Updated ARIS UI based on employee feedback and trained users on the new platform
- Created user manuals and operating protocols for enterprise adoption
Contract, Innodigital – Hyundai Mobis ERP Modernization Project
Jul 2023 – Oct 2023 | Seoul, Korea
- Digitalized business processes using ARIS Solution for ERP modernization
- Created operational documentation and protocols for internal users
- Supported cross-team coordination with ARIS experts for To-Be process mapping
Timeline
Consultant
LG-One Corp Team (Burson Global - Korea)
01.2025 - Current
Consultant
Digital PR Team, LG Energy Solution (Burson Global - Korea)
12.2023 - 12.2024
BBA - Business
Korea University