Hi, I’m
Jaeyeon Shin
GSO Representative
Wirye gwangjang-ro, Sujung-gu, Seongnam-si, Kyonggi-do
Overview
17
years of professional experience
4
Languages
6
years of post-secondary education
Work History
Fairmont Ambassador Seoul
Director of Sales
1 2022 - 6 2023
Job overview
- Leadership in all selling activities within overall hotel business
- Develop revenue goal through set up Sales & marketing strategy for the hotel to ensure plans are implemented, results are monitored, and sales goals are achieved
- Identify improvements to marketing activities and overall hotel sales performance and work with other departments
- Set up full year business plan and budget by year & month
- Drive a great working environment for team to thrive
- Forecasted sales and established processes to achieve sales objectives and related metrics
- Built relationships with customers and community to establish long-term business growth
- Established strong partnerships with industry influencers to expand brand recognition and drive business growth
- Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities
- Negotiated favorable contract terms with suppliers, optimizing profit margins while maintaining product quality standards
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience
- Compiled and analyzed data to determine approaches to improve sales and performance
- Managed team of sales representatives, providing guidance, coaching and support
- Communicated product quality and market comparisons by creating sales presentations
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team
- Collaborated with marketing teams to help sales campaigns reach target audiences
- Maximized profitability with effective pricing structures, aligning offerings with market demand while maintaining competitive positioning
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems
- Organized promotional events and interacted with community to increase sales volume
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits
- Leveraged data-driven insights to adjust sales strategies in real-time, adapting to shifting market demands and competitive landscapes
- Developed compelling presentation decks to gain approval for ideas and communicate results
- Demonstrated strong organizational and time management skills while managing multiple projects
Nine Tree Pangyo- Parnas
Hotel Sales & Marketing Head Manager
05.2021 - 12.2021
Job overview
- Launching Hotel Project Leader (TFT).
- Modified inventory control programs to maintain and enhance annual business plan
- Increased team efficiency by streamlining processes and implementing organizational systems
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities
- Carried out and developed social media, e-blast and public relations campaigns
- Developed and executed successful marketing strategies for increased brand visibility and revenue growth
- Established strong relationships with key stakeholders, ensuring a collaborative approach to achieving business objectives
- Successfully managed budgets and allocated resources to maximize productivity and profitability
- Defined clear targets and objectives and communicated to other team members
- Oversaw day-to-day operations across multiple departments, ensuring smooth workflow management and adherence to established policies
- Established team priorities, maintained schedules and monitored performance
- Demonstrated leadership skills in managing projects from concept to completion
- Applied effective time management techniques to meet tight deadlines
Grand Intercontinental Seoul Parnas& Intercontinental Seoul COEX
Assistant Director of Digital Channel Management
05.2020 - 04.2021
Job overview
- Section Leader - Product Development, Digital Channel Management
- Collaboration with Brand to develop package to meet client's need
- Discover new channel to maximize sales revenue
- Engage in new product development with hopes of gaining new customers, expanding into multiple generation.
- Led team of 4 sales professionals in special projects and daily operations
Grand Intercontinental Seoul Parnas
Assistant Director of Sales_CorprateRooms
12.2017 - 04.2020
Job overview
- Analysis and reporting individual and corporate section performance by month
- Produce accurate and timely report that to management and gathering market intelligence
- Targeting accounts that mainly using the competitor hotel, Make our hotels in their preferred hotel list
- Creating detailed proposal documents, often as part of formal bidding process for the prospective customer
- Train sales team to make sure the deliver with compliance and to the standard we expect and have the tools they need to work efficiently
- Set up KPI Goal with Corporate section, evaluate mid-term 7 section members
- Maintain sales volume, product mix and selling price by keeping current with supply & demands, changing trends, economic indicators and competitors
- Maintaining and developing relationships with existing corporate account customers
- Cascade and update IHG Business Rewards Program promotion by quarterly as a IHG Business Rewards leader champion.
- Implemented data-driven strategies for continuous improvement of instruction and curriculum alignment
- Worked closely with management to provide effective assistance for specific aspects of business operations
- Leveraged data and analytics to make informed decisions and drive business improvements
- Planned and executed successful special events, such as customer appreciation week, C-level golf tournament event, booker's entertainment event.
Grand Intercontinental Seoul Parnas
Business Development Manager
03.2013 - 11.2017
Job overview
- Reaching out to new potential corporate accounts and making presentation and cold calling for new business
- Negotiating the terms of a contract and closing sales
- Researching and identifying sales opportunity, generating leads, target identification and classification
- Understanding the client requirements and then customizing the product as per their needs
- Planning recovery business plan after completion of remodeling Grand Intercontinental Seoul Parnas in 2014
- In charge of Automotive Industry | Hyundai Motors, Volkswagen Group, Fiat Chrysler Automotive, Ford, TESLA, Nissan, Honda Motors and Continental AG
- In charge of Chemical & Energy & IT Industry | Dow, Dupont, Merck, Siemens ltd, Oracle, CISCO, Infineon Technologies, Texas Instruments
- In charge of other Global account | Nike, Unilever, British American Tobacco, Target, DIAGEO, The Walt Disney, Blizzard, Riot Games.
Grand Intercontinental Seoul Parnas
Sales Coordinator
08.2012 - 02.2013
Job overview
- Prepare weekly and monthly team revenue report
- Manage team yearly budget and expense report
- Investigate Market and Competitor hotel news
- Communicate with Global sales office via email and direct line.
Grand Intercontinental Seoul Parnas
Guest Relations Officer
01.2007 - 07.2012
Job overview
- Ensure a consistently high level of knowledge of products and service along with departments within the property and other properties at all times
- Train staff for new opening of Executive lounge in Intercontinental Seoul COEX
- Analyze and maintain guest's satisfaction data for Club Intercontinental
- Generate reports in accordance with the departmental needs
- Take ownership of guest's enquires, issues, complaints and use techniques to ensure high level of guest satisfaction
- Design on-boarding program upon guest relations team member
- Advice for preparation after remodeling of Intercontinental Seoul COEX in 2012
- Train and coach new & junior team members in developing working skills and in operational standards to meet hotel policies & procedures.
Grand Intercontinental Seoul Parnas
Front Desk Clerk
02.2005 - 12.2006
Job overview
- Manage accurate accounting and compute bills
- Control Group Reservations and Tour teams
- Maintain high quality of welcome extended to guest.
Education
Hankuk University of Foreign Languages
Bachelor Degree from Chinese and African
01.1999 - 04.2004
Beijing Intensive Chinese Language Studies
Chinese Language Course
01.2001 - 04.2001
University of Technology Sydney
English Language Course
01.2002 - 04.2002
Timeline
Hotel Sales & Marketing Head Manager
Nine Tree Pangyo- Parnas
05.2021 - 12.2021
Assistant Director of Digital Channel Management
Grand Intercontinental Seoul Parnas& Intercontinental Seoul COEX
05.2020 - 04.2021
Assistant Director of Sales_CorprateRooms
Grand Intercontinental Seoul Parnas
12.2017 - 04.2020
Business Development Manager
Grand Intercontinental Seoul Parnas
03.2013 - 11.2017
Sales Coordinator
Grand Intercontinental Seoul Parnas
08.2012 - 02.2013
Guest Relations Officer
Grand Intercontinental Seoul Parnas
01.2007 - 07.2012
Front Desk Clerk
Grand Intercontinental Seoul Parnas
02.2005 - 12.2006
University of Technology Sydney
English Language Course
01.2002 - 04.2002
Beijing Intensive Chinese Language Studies
Chinese Language Course
01.2001 - 04.2001
Hankuk University of Foreign Languages
Bachelor Degree from Chinese and African
01.1999 - 04.2004
Director of Sales
Fairmont Ambassador Seoul
1 2022 - 6 2023
Summary
Results-oriented hospitality professional with a proven track record of success in sales and marketing leadership roles within the luxury hotel sector. Possessing a robust skill set encompassing analytical prowess, strategic planning, and exceptional interpersonal communication, Throughout the career, have consistently demonstrated ability to drive revenue growth, enhance brand visibility, and cultivate lasting customer relationships. Proactive and meticulous Sales Professional with over 18 years of experience in hospitality industry. Proficiencies in inventory control, sales, staff training and development. Customer-oriented team player with expertise generating optimal satisfaction levels while building profits and client generation.
Skills
Reporting oversight
undefinedSkills Proficiencies
- Excellent communicational and people management skills
- In-depth knowledge of the hospitality & hotel service sector
- Excellent ability to handle multiple tasks and priorities using effective organization and time management skills
- Ability to work under pressure, work independently and long hours to meet tight deadlines
- Ability in picking up new skills & knowledge, learn quickly and keen to take initiatives
- Team-player with good coordinating skills
- Flexible, adaptable, hardworking and result driven
- Dealing calmly and professionally with challenging situation
- Able to identify, understand and give priority to urgent issues.
Self Introduction
With an extensive career spanning over 18 years in the dynamic realm of hospitality and hotel services, I am eager to apply my extensive experience and diverse skills set to a consulting role with JLL's esteemed hotel and hospitality team. Proficient in both Korean and English, I bring a distinctive blend of strategic planning, financial modeling, and market analysis capabilities, crucial for providing insights on hospitality developments, investments, and assets. I am enthusiastic about the prospect of leveraging my analytical ability, multi-tasking skills, and strong communication aptitude to drive success in consulting assignments. Ready to travel and collaborate across Asia, I am confident in my ability not only to meet but also to exceed the expectations set for the consultant position, demonstrating a commitment to delivering exceptional results.
Key Areas Of Expertise
- Analytical Ability
- Interpersonal Communication
- Professional Presentation
- Planning & Organizing
- Creative & Quality Oriented
- Problem Solving
- Cooperation
- Ability to multi-task
- Enthusiasm and Common Sense
- Embodying company policies
- Dependability
- Quad-Lingual
Personal Information
Gender: Female
Awards
- Champion of the year in APAC IHG Business Rewards 2017
- 1st winner awarded in 2012 POP (people of potential) program
- Cross training in Revenue Management team in 2012
- Awarded IHG Way of Sales assignment
Skills Proficiencies
- Excellent communicational and people management skills
- In-depth knowledge of the hospitality & hotel service sector
- Excellent ability to handle multiple tasks and priorities using effective organization and time management skills
- Ability to work under pressure, work independently and long hours to meet tight deadlines
- Ability in picking up new skills & knowledge, learn quickly and keen to take initiatives
- Team-player with good coordinating skills
- Flexible, adaptable, hardworking and result driven
- Dealing calmly and professionally with challenging situation
- Able to identify, understand and give priority to urgent issues.
Self Introduction
With an extensive career spanning over 18 years in the dynamic realm of hospitality and hotel services, I am eager to apply my extensive experience and diverse skills set to a consulting role with JLL's esteemed hotel and hospitality team. Proficient in both Korean and English, I bring a distinctive blend of strategic planning, financial modeling, and market analysis capabilities, crucial for providing insights on hospitality developments, investments, and assets. I am enthusiastic about the prospect of leveraging my analytical ability, multi-tasking skills, and strong communication aptitude to drive success in consulting assignments. Ready to travel and collaborate across Asia, I am confident in my ability not only to meet but also to exceed the expectations set for the consultant position, demonstrating a commitment to delivering exceptional results.
Key Areas Of Expertise
- Analytical Ability
- Interpersonal Communication
- Professional Presentation
- Planning & Organizing
- Creative & Quality Oriented
- Problem Solving
- Cooperation
- Ability to multi-task
- Enthusiasm and Common Sense
- Embodying company policies
- Dependability
- Quad-Lingual
Personal Information
Gender: Female
Awards
- Champion of the year in APAC IHG Business Rewards 2017
- 1st winner awarded in 2012 POP (people of potential) program
- Cross training in Revenue Management team in 2012
- Awarded IHG Way of Sales assignment
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