Jake Kim

Indirect Sales Manager (Marketplace & TV Home Shopping) – Dyson Korea Direct Sales Manager (.Com & Live Commerce) – Dyson Korea Key Account Manager – Dyson Korea

Seoul | 2025 – Present

• Manage Dyson’s indirect sales channels across marketplaces and TV home shopping (CJ, GS, Hyundai), driving revenue growth and ensuring brand consistency.
• Negotiate with partners to optimize exposure, commission structures, and promotional slots, delivering double-digit YoY growth.
• Develop and execute home shopping live show strategies, achieving record sell-out performance for hero SKUs.
• Collaborate with marketing and supply chain teams to ensure inventory readiness and promotional executionacross all indirect channels.
• Leverage customer and platform data to refine targeting, improve ROI, and identify new channel opportunities.

Seoul | 2021 – 2024

• Led Dyson.com and Live Commerce business covering strategy, performance, logistics, and analytics; achieved +39% YoY live commerce revenue growth (2023).
• Launched Korea’s first YouTube Live Commerce Studio and integrated Bambuser, setting a benchmark for digital commerce innovation.
• Partnered with marketing, IT, and merchandising teams to enhance customer engagement and conversion rates.
• Built performance dashboards and KPI frameworks to drive data-based decision making and senior management reporting.
• Supported Dyson’s digital transformation agenda by aligning global eCommerce strategies with local execution.
• Collaborated with leadership to develop operating budgets, forecast demand, and explore new business opportunities in direct channels.

Seoul | 2019 – 2021

• Oversaw 35+ retail locations with P&L accountability, team operations, and new store openings—including Korea’s first Dyson Experience Shop.
• Generated $18M in annual sales as part of a $128M regional business, achieving >30% YoY growth.
• Standardized operational processes and KPI alignment across regional teams, enhancing business performance.
• Implemented retail excellence programs with leadership to improve customer experience and profitability.

• Led retail store openings across global markets (USA, Japan, India, SEA), focusing on layout, stockroom design, and staff training.
• Delivered business development and operational alignment for high-profile launches, including Samsung Opera House.
• Presented as product expert at the 2018 Samsung Global Retail Conference, showcasing expertise in consumer electronics.
• Developed training programs to enhance team performance and customer engagement in retail environments.
• Implemented data-driven sales strategies to optimize inventory management and improve sales performance.

• Managed mono-brand stores and department operations, optimizing inventory and analyzing sales reports to drive profitability.
• Established training programs, enhancing team performance and driving KPI success.
• Cultivated strategic partnerships with department store stakeholders, ensuring seamless implementation of brand standards.
• Spearheaded initiatives to improve merchandising effectiveness and customer engagement.
• Leveraged data-driven sales management to identify growth opportunities and enhance overall retail performance.

• Oversaw retail sales across multi-brand locations, ensuring alignment with brand standards.
• Developed comprehensive training and sales toolkits to enhance team performance.
• Implemented strategic partnerships to optimize product offerings and expand sales channels.
• Managed store compliance and streamlined reporting systems for operational efficiency.
• Led new store openings, driving successful market entries and enhancing brand visibility.