Multilingual branding and communications professional specializing in Web3, with extensive experience driving market growth across Korea. Recognized as Korea’s #1 Most Influential KOL in 2023, I combine proven agency and influencer management expertise with deep networks across top-tier crypto projects and local ecosystems. Having contributed for projects such as Puffer Finance, Mantle, and Berachain, I bridge global blockchain brands with Asian markets through culturally nuanced strategies, community engagement, and strategic partnerships. Fluent in Korean, English and Chinese, I excel at executing localized campaigns that deliver measurable adoption and brand impact.