Hi, I’m
JEEWON SHIN
Performance Marketer
Seoul
Overview
6
years of professional experience
Work History
NHN AD
Performance Marketing
07.2019 - Current
Job overview
- Increased campaign effectiveness by implementing data-driven performance marketing strategies.
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
- Analyzed performance metrics to identify areas for improvement and adjust marketing tactics accordingly.
- Media planning for brands' best effective 광고활동
- Boosted CTR and CVR by appling the most eye catching advertising material and hooking copies
- Worked closely with brand's marketing teams, providing valuable insights that helped shape campaign strategy for improved performance.
Cheil Worldwilde
Digital Marketing Intern
08.2018 - 02.2019
Job overview
- Researched latest trends and suggested copies that can draw consumers' attention
- Analyzed consumer buzz gathered through Instagram, Facebook, and other web sites and read counsumers' needs
- Created influencer lists for review contents by searching over 100 Korean YouTube influencers
- Communicated with relevant stakeholders such as AE in charge, collaborating companies, and media agencies
- Managed search advertisement sources and keywords
- Search and suggest influencers and brands that can make synergy effect
Allison+Partners
IT PR INTERN
12.2017 - 04.2018
Job overview
- Planned and published Naver Blog and Facebook postings on a regular basis
- Analyzed consumer behaviors and added specific target settings in the Facebook advertisements
- Added an advertising channel (IT community site advertising) which led to an increase in Facebook event participants by 150%
- Wrote weekly/ monthly reports
- Reported daily news clipping and analyzed IT trends
- Translated English brand intro videos and technology reports to Korean
Education
Ewha Womans UniverstitySeoul, South Korea
Bachelor of Arts from Korean Literature
04.2001
University Overview
Double Major: Business administration
Paris Business SchoolParis, France
BBA from International Marketing
04.2001
University Overview
Exchange student program (August, 2015~ January, 2016)
Completed courses in English
Courses about International marketing/Luxury brand marketing/Digital marketing
Seongnam Foreign Language High SchoolSeongnam, South Korea
High School Diploma
04.2001
University Overview
Major: Japanese
Skills
English
undefinedTimeline
Performance Marketing
NHN AD
07.2019 - Current
Digital Marketing Intern
Cheil Worldwilde
08.2018 - 02.2019
IT PR INTERN
Allison+Partners
12.2017 - 04.2018
Ewha Womans Universtity
Bachelor of Arts from Korean Literature
04.2001
Paris Business School
BBA from International Marketing
04.2001
Seongnam Foreign Language High School
High School Diploma
04.2001
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