Overview
Work History
Education
Skills
Timeline
Hi, I’m

JEEWON SHIN

Performance Marketer
Seoul

Overview

6
years of professional experience

Work History

NHN AD

Performance Marketing
07.2019 - Current

Job overview

  • Increased campaign effectiveness by implementing data-driven performance marketing strategies.
  • Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
  • Analyzed performance metrics to identify areas for improvement and adjust marketing tactics accordingly.
  • Media planning for brands' best effective 광고활동
  • Boosted CTR and CVR by appling the most eye catching advertising material and hooking copies
  • Worked closely with brand's marketing teams, providing valuable insights that helped shape campaign strategy for improved performance.

Cheil Worldwilde

Digital Marketing Intern
08.2018 - 02.2019

Job overview

  • Researched latest trends and suggested copies that can draw consumers' attention
  • Analyzed consumer buzz gathered through Instagram, Facebook, and other web sites and read counsumers' needs
  • Created influencer lists for review contents by searching over 100 Korean YouTube influencers
  • Communicated with relevant stakeholders such as AE in charge, collaborating companies, and media agencies
  • Managed search advertisement sources and keywords
  • Search and suggest influencers and brands that can make synergy effect


Allison+Partners

IT PR INTERN
12.2017 - 04.2018

Job overview

  • Planned and published Naver Blog and Facebook postings on a regular basis
  • Analyzed consumer behaviors and added specific target settings in the Facebook advertisements
  • Added an advertising channel (IT community site advertising) which led to an increase in Facebook event participants by 150%
  • Wrote weekly/ monthly reports
  • Reported daily news clipping and analyzed IT trends
  • Translated English brand intro videos and technology reports to Korean

Education

Ewha Womans Universtity
Seoul, South Korea

Bachelor of Arts from Korean Literature
04.2001

University Overview

Double Major: Business administration

Paris Business School
Paris, France

BBA from International Marketing
04.2001

University Overview

Exchange student program (August, 2015~ January, 2016)

Completed courses in English

Courses about International marketing/Luxury brand marketing/Digital marketing

Seongnam Foreign Language High School
Seongnam, South Korea

High School Diploma
04.2001

University Overview

Major: Japanese

Skills

English

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Timeline

Performance Marketing
NHN AD
07.2019 - Current
Digital Marketing Intern
Cheil Worldwilde
08.2018 - 02.2019
IT PR INTERN
Allison+Partners
12.2017 - 04.2018
Ewha Womans Universtity
Bachelor of Arts from Korean Literature
04.2001
Paris Business School
BBA from International Marketing
04.2001
Seongnam Foreign Language High School
High School Diploma
04.2001

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JEEWON SHINPerformance Marketer