Jenna Song
Sr. K-Pop Content Producer
Seoul,11
Summary
Dynamic and innovative global TV producer with over 13 years of experience in producing and directing diverse content, including K-pop shows, documentaries, and various genres. Led digital content teams for 3 years, effectively managing, empowering, and cultivating creative producers, YouTube/TikTok/Facebook channel branding specialists, and operational professionals. Currently serving as a Senior K-pop Content Producer at Spotify, driving the evolution of the global K-pop landscape for both artists and fans. Leveraging expertise in content creation to bring imaginative K-pop marketing concepts to life on a global scale.
Overview
18
18
years of professional experience
Work History
Senior K-pop Content Producer, Global
Spotify
05.2022 - Current
- K-Pop content production l Marketing | Global
In this role, I am responsible for leading content shooting project management and creative production to deliver best-in-class marketing campaigns for K-pop artists and global fans. Key responsibilities include:
- Spearheading the development and execution of innovative K-pop content strategies tailored to the global market.
- Collaborating cross-functionally to conceptualize and produce engaging K-pop marketing campaigns and initiatives.
- Leveraging market insights to optimize content production processes and enhance campaign effectiveness.
- Managing project timelines, budgets, and resources to ensure successful delivery of marketing projects.
- Cultivating relationships with K-pop artists, management agencies, and industry partners to drive collaboration and foster brand growth in the region.
- Skills: Creative Content Production · Content Production · Team Leadership · Branding and Promotion · Digital Marketing
Head Director of Content Production
Chosun Newspapers (Studio Gwanghwamun)
09.2021 - 05.2022
- Spearheaded the establishment and leadership of the editorial and creative production team at a brand new digital content studio launched by Korea's leading newspaper company, Chosunilbo.
- Built the team from the ground up, overseeing recruitment, development, and management of staff involved in the creation of assets from ideation to execution. Held full responsibility for the production of all content projects.
- Directed an in-house production team and collaborated closely with marketing and advertising departments to maximize profitability while managing multiple branded projects simultaneously.
Launched and branded the innovative channel 'LineUp', offering unique insights into trending industrial scenes such as high-end sneakers, soju, and events like the 'Chanel open run'. Personally contributed to the creation, development, filming, editing, and publishing of content. - Skills: Executive Management · Team Leadership · Team Building · Brand Development · Brand Management · Creative Content Production
Executive Director
Arirang TV
03.2018 - 10.2021
- Led a newly formed digital team recognized as 'the best performing team of the year' for 2018-19, overseeing all official online channels of Arirang, including 15 YouTube, 26 Facebook, and 16 Twitter channels, as well as OTT platforms for global audiences. Consistently surpassed KPIs by 20% annually.
- Developed and executed publishing and marketing strategies for TV's editorial A/V content tailored to digital audiences' preferences, enhancing global fans' discovery and enjoyment of K-pop and cultural shows on mobile platforms.
- Strengthened the team by recruiting graphic designers, SNS marketing specialists, and directors for YouTube original series.
- Expanded Arirang TV's digital marketing presence through strategic partnerships with global platform partners and local OTT providers, pioneering new editorial formats on emerging social platforms such as Twitch (2018) and TikTok (2019).
- Skills: Creative Direction · Video Production · Team Building · Team Leadership · Branding and Promotion · Digital Strategy
Senior TV Producer and Director
Arirang TV
11.2005 - 03.2018
- Initiated the TV-online interactive live entertainment show 'After School Club' in 2013, an innovative K-pop format to interact with stars and global fans through Google Hangout, Twitter, and Naver V-live while airing on TV. Exported to Mongolian TV (2017) and continues.
- Produced and directed the globally beloved K-pop show 'Simply K-pop' for TV and curated the mega-hit K-pop YouTube channel 'Arirang K-pop' (1.86M subscribers).
- Created and directed TV programs in diverse genres, driving the expansion of Korean culture to global fans.
- Skills: TV Production · K-Pop · Live Entertainment · Live show · K-Pop show · Show Production
Education
Bachelor of Arts - English Literature & Sociology
Yonsei University
Seoul, South Korea 04.2001 -
Skills
Content Production
undefinedTimeline
Senior K-pop Content Producer, Global
Spotify
05.2022 - Current
Head Director of Content Production
Chosun Newspapers (Studio Gwanghwamun)
09.2021 - 05.2022
Executive Director
Arirang TV
03.2018 - 10.2021
Senior TV Producer and Director
Arirang TV
11.2005 - 03.2018
Bachelor of Arts - English Literature & Sociology
Yonsei University
04.2001 -
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