Jennifer Yeon Joo Kim

• Launched Fashion brand 'B.RODIAN'

(www.b-rodian.com)

• Managed budgets for design projects, ensuring cost-effective solutions while maintaining artistic vision.
• Conducted market research to identify emerging trends, guiding the development of new collections accordingly.
• Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on individual needs.
• Analyzed sales data to identify underperforming products or categories requiring targeted merchandising efforts for improved performance.
• Boosted sales by implementing effective merchandising strategies and collaborations with influencers
• Evaluated competitor strategies and adjusted merchandising tactics to maintain a competitive edge within the market.

• Managed selling products for mega brands: VW Vera Wang, Lazysummer, G-studio, Cinzia Rocca.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Collaborated with cross-functional teams for successful product launches.
• Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
• Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
• Organized focus groups or surveys to gather valuable customer insights that informed future branding decisions.