Jeong Choi

Employee Relations & Compliance
• Served as the primary HR contact and communication channel between management and the team, with sole HR responsibility initially for a small team of 8, expanding to 28 employees during tenure.
• Led office openings and expansion into Indonesia (Jakarta) and Vietnam (Ho Chi Minh City), managing all HR operations, compliance, and onboarding activities across regions.
• Designed and implemented an internal investigation process, conducting and advising on employee concerns, disciplinary procedures, and sensitive HR cases in alignment with local employment laws.
• Supported performance and behavior-related cases with mid-cycle HR reviews, monthly manager sessions, and structured documentation practices.
• Partnered with legal and compliance teams to assess remote work feasibility across multiple APAC jurisdictions, ensuring adherence to local employment standards.

HR Projects & Strategic Initiatives
• Initiated and led global team-building projects to improve virtual connectivity, including producing “CEO Mindset” and team culture videos with original scripting and coordination.
• Launched online “coffee chat” programs and culture-sharing sessions to foster belonging and engagement across regions.
• Developed and launched a structured onboarding program, including mentor-mentee pairing, resource kits, and first-90-day support touchpoints.
• Conducted regular mid-session HR reviews with managers to ensure performance alignment and early issue detection.
• Organized monthly sharing sessions between employees and executive leadership to facilitate transparent communication and feedback exchange.

Regional Expansion & HR Operations
• Led office expansion efforts in Indonesia and Vietnam, setting up all HR operations including payroll, onboarding, and local agency coordination.
• Managed hiring and onboarding of freelancers transitioned to full-time employment, ensuring compliance with local labor laws and internal processes.
• Developed HR and administrative workflows including time tracking, leave policies, and benefit programs.

Performance Management & Development
• Conducted performance evaluations and development check-ins, identifying growth opportunities and creating improvement plans.
• Designed and delivered leadership workshops, HR training sessions, and mindset development programs to enhance people management skills.
• Established performance metrics for Experience Managers and drove accountability through data-driven feedback cycles.

Process & System Improvements
• Spearheaded multiple HR process improvement initiatives using data insights to optimize workflows, documentation, and reporting.
• Created budgeting tools, COGS reports, income statements, and other financial planning documents to support business operations.

• Monitored Hong Kong news media, translated 30+ news articles daily, and prepared press releases for major events like “Festive Korea.”
• Developed marketing channels and press trend reports to facilitate government and corporate communications.