Jeongah Lee

1. By identifying new potential sellers and pushing them, cultivated new key sellers and establish long-term business relationships with Shopee. Successfully achieved a 340% increase in annual package investment from them, thereby reducing dependence on existing exclusive big sellers by 61%.
- Categorized potential sellers into three groups based on budget management and product-market fit, persuaded and executed the optimal growth strategy for each. This optimized new buyer acquisition, repeat purchase rates, and customer lifetime value.
- To identify potential sellers, conducted a total of 21 seller face-to-face meetings, including management levels, over the last two months of the year.

2. Concurrently, fostered the growth of mature existing big brands, achieving an investment YoY growth of 108% and strengthening business relationships, leading to a Sales YoY growth of 96%.

- To solidify long-term business relationships, convinced commercial exclusivity from the sellers, leveraging this to negotiate exceptional benefits such as in-app assets and customized package offerings tailored to their investment direction from the local team.

- Initiated projects combining offline and online efforts, such as brand pop-up stores, outdoor advertising, and bus tours, embedding QR codes for exclusive Shopee product sales, attracting offline users to Shopee.

• Assisted in developing and exporting global promotional products for APAC and North America
• Reduced the cost of label production 40% in an optimized format according to product specifications

• Did intermediate communication with Chinese factories during multiple sampling processes and increased accuracy of delivering designer's intentions by utilizing appropriate methods.
• Did 3D CLO sample design works for clients such as Stitch Fix