Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Jieun Bae

Jieun Bae

Summary

With hands-on experience in content marketing, e-commerce operations, and event activations, I am eager to bring my skills to Acqua di Parma’s APAC marketing initiatives, crafting impactful brand experiences that resonate with luxury consumers.

Overview

2
2
years of professional experience

Work History

Founder and Operator

Naver Smart Store
06.2023 - 05.2025
  • I founded and operated my own smart store for two years, overseeing product detail page design, customer inquiries, inventory, and shipping. During this period, I improved click-through and conversion rates and optimized FAQs through data-driven strategies. By applying lifestyle-focused storytelling and A/B testing, I analyzed consumer responses and continuously refined strategies, further enhancing my problem-solving and execution skills.

Content Marketing Assistant

SONAGI
03.2024 - 07.2024
  • Later, I managed content marketing for the SONAGI brand in the UK market, where I analyzed local lifestyles and preferences to design localized messaging and storytelling that generated positive consumer responses. By leveraging Naver Blog and Instagram operations, I optimized the flow of content into actual user engagement, further strengthening my expertise in developing and executing global content strategies.

Environmental Campaign & Content Assistant

Earth Guardians – 2nd Cohort (Seoul Metropolitan Government Sponsored Program)
03.2024 - 04.2024
  • As a member of the Earth Guardians 2nd Cohort, I participated in environmental awareness and sustainability programs, actively engaging in campaigns to promote eco-friendly practices. I collaborated with team members to plan and execute community activities and educational events, while also assisting in content creation for social media and promotional materials to raise public awareness of environmental issues. Through this experience, I successfully organized events and campaigns that increased local community engagement, contributed to content that reached a wider audience, and strengthened my communication and teamwork skills.

Brand & Marketing Ambassador

Daewoong Bio (ONLY ONE Ambassador – 1st Cohort)
03.2024 - 04.2024
  • As a member of the Daewoong Bio “ONLY ONE Ambassador – 1st Cohort,” I promoted the company’s brand and products by supporting marketing campaigns and assisting in the creation of promotional content for social media and events. I also collaborated with internal teams to understand corporate initiatives and translate them into public-facing activities. Through this role, I contributed to campaigns that enhanced public awareness of Daewoong Bio’s products and initiatives, while strengthening my communication, presentation, and teamwork skills.

Education

Bachelor’s Degree - Business Administration

Hanyang University (ERICA Campus)
Ansan, South Korea
08-2025

Skills

  • Marketing Strategy
  • Content Marketing
  • Social Media Marketing
  • Digital Marketing
  • Online Marketing
  • Market Research & Analysis
  • Communication
  • Team Collaboration

Websites

Timeline

Content Marketing Assistant

SONAGI
03.2024 - 07.2024

Environmental Campaign & Content Assistant

Earth Guardians – 2nd Cohort (Seoul Metropolitan Government Sponsored Program)
03.2024 - 04.2024

Brand & Marketing Ambassador

Daewoong Bio (ONLY ONE Ambassador – 1st Cohort)
03.2024 - 04.2024

Founder and Operator

Naver Smart Store
06.2023 - 05.2025

Bachelor’s Degree - Business Administration

Hanyang University (ERICA Campus)

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Jieun Bae