Jiin Park

* Opensurvey provides an on-demand service that collects and analyzes diverse consumer data through its proprietary product and mobile app. The company also introduces SaaS solutions to the market, enabling businesses to manage customer experiences and internalize research processes effectively.

• Managed and Led Multiple Multinational Projects (Total Revenue: KRW 610 Million):

- Successfully operated over 85 overseas quantitative and qualitative research projects, ranging from urgent 1-week projects to mid-term 10-week engagements, focusing on addressing clients' business challenges while effectively handling various operational issues.

- Assessed varying levels of client requirements, identified business priorities, and developed actionable solutions to achieve desired outcomes, enhancing problem-solving capabilities.

- Volunteered for domestic projects to broaden understanding of consumer research, gaining field experience in conducting studies such as FGD and IDI.

• Enhanced Global Business Operations to Increase Average Revenue and Improve Cost Efficiency:

- Supported account managers to improve proficiency in handling overseas projects, resulting in a 1.7x increase in average project revenue from 2023 to 2024, driven by higher acquisition rates for complex projects.

- Improved the cost efficiency of a specific high-cost category from 60% to 30% by strengthening partnerships with new suppliers and conducting regular internal training sessions.

Identified opportunities to reduce internal resource allocation for overseas projects, collecting and analyzing feedback (VoC) from internal teams to prioritize efficiency measures based on internal and external impact assessments.

* Dataspace is a SaaS solution launched as a new business by OpenSurvey in November 2023. It offers tools to empower organizations with advanced capabilities for managing consumer insights and research processes. Additionally, it includes Feedback.io, an MVP product designed to deliver streamlined feedback collection and analysis.

• Enhanced SaaS Sales and Advanced New Business Development:

- Focused on features most valued by customers rather than those driven by the product designer's intent, successfully transitioning Feedback.io clients and achieving partial upselling, resulting in a 1.5x increase in Dataspace ARR.

- Identified limitations in using the RoD (Research on Demand) sales funnel as a benchmark and proposed a SaaS-optimized funnel structure, which was implemented through a Salesforce dashboard.

• Developed Strategic Sales Materials for Tailored Client Engagement:

- Recognized the need for strategic approaches tailored to each client during sales meetings and led the creation of modular Dataspace feature guides for effective use during presentations.

• Planned and Executed Targeted Outbound Sales Campaigns:

Participated in daily meet-ups for outbound sales campaign planning and conducted individual research to propose an effective target customer segmentation plan, which was adopted as the campaign's strategy.

• Closed Major Overseas Deals and Successfully Managed Projects:

- Resolved challenging requirements from a major electronics client (S Corporation), securing the company’s first overseas project in 2023. This led to recurring business with quarterly engagements through 2024, establishing the account as a key client.

- Spearheaded the inclusion of international themes in marketing campaigns by coordinating content planning and aligning with relevant departments, leading to the regularization of overseas-focused email campaigns.

• Enhanced Efficiency and Scalability of Overseas Project Operations:

- Structured processes and developed guidelines to enable 15 account managers, previously focused on domestic projects, to manage overseas research. Contributed to a 1.4x growth in the company’s international business revenue.

- Created a custom simulator for overseas project estimates to address inefficiencies caused by non-productized functionality, reducing lead time and enhancing efficiency for account and sales managers.

• Global business report to C-level:

Integrated and analyzed three years of sales and Salesforce data, delivering a comprehensive report that shaped the company’s 2024 international business strategy, resulting in 90% YoY growth in Q1 2024.

• Managed Domestic B2C and International B2B Online Channels and Product Planning

- Operated and managed sales for platforms with an annual revenue of KRW 1.5 billion in 2021, covering 10 OTAs and 2 e-commerce platforms.

- Achieved KRW 1.2 billion in 2020 revenue—a sixfold YoY increase (compared to the industry’s twofold growth) by optimizing promotions and preventing product overlap across competing OTA channels.

- Responded promptly to RFPs for international enterprise clients, meeting extensive requirements for pricing and compliance with a 100% contract success rate.

• Operated Direct-to-Consumer (D2C) Platform and Planned Products:

- Launched a package collaboration with Lotte Rental and executed CRM marketing for Lotte Hotel Rewards members, generating KRW 9 million in revenue.

- Partnered with Lotte Members to run a promotion offering L.point rewards to D2C customers, generating KRW 20 million—50% of the total D2C revenue during the campaign period.

- Participated in planning the summer outdoor pool event "" by identifying local planterior vendors and designing a photo wall campaign.

• Pioneered New Partnerships and Contributed to Brand Rebranding Efforts:

- Proposed and contacted potential partners, successfully executing a collaboration with UNC Gallery for the "Michael Craig-Martin Exhibition," generating KRW 9 million in revenue, ranking as the top-performing promotion during the period.

- Introduced an ESG-aligned partnership by launching drip-bag coffee packages with local vendor ‘Hytte Roastery’, generating KRW 10 million in revenue.

Developed and sold exclusive "Surf Soap" products targeting millennial consumers (20s–30s), enhancing Lotte Hotel’s brand image by addressing its perceived lack of trendiness compared to competitors.

• Managed over 50 foreign enterprise clients and led the top revenue generating account

- Proactively reached out to clients and addressing their needs generating KRW 0.8 billion in revenue from 2019 August to 2020 May

- Allocated proper services customized to each client resulting in a growing average unit price by KRW 30,000

• Successfully coordinated 2019 ASEAN–Republic of Korea Commemorative Summit VVIP receiving thank you letter from Ministry of Foreign Affairs

- Seamlessly communicated between related departments such as Rooms, F&B, Front desk and Concierge and other stakeholders such as Blue House and Ministry of Foreign Affairs, successfully hosted VVIP generating KRW 40million in revenue.

- Arranged non-controversial environment by doing research for operation history of similar events, separating the countries in conflicts and prepared for the items that might be used for Summit.