Jimin Shin

Business Development & Partnership Management

• Planned and launched niche market hotel packages (e.g., reptile-themed experiences)
• Proposed and secured hotel partnerships through tailored business proposals and profitability analysis
• Coordinated participation in K-Reptile Fair, including booth setup, promotional events, and post-event reporting
• Negotiated and managed influencer collaborations (group-buying campaigns, live commerce, social media outreach)

Event & Marketing Project Management

• Organized large-scale hotel events, including pool parties (WaveM East Hotel, Daecheon Master Water Park) and Wave Night EDM Festival
• Designed and executed promotional campaigns to drive hotel room sales and membership growth
• Collaborated with entertainment and corporate partners (IHQ, Benepia, Reptile Academy) to develop co-marketing initiatives

Data Analysis & Corporate Support

• Conducted revenue and check-out data analysis for hotel sales performance (FY2024–FY2025)
• Assisted in preparing IR decks and company introduction presentations
• Managed updates and improvements to company website
• Planned and registered HiOT e-commerce business

Domestic and International Sales & Business Development

• Identified and established partnership channels to acquire new clients
• Drafted business proposals for corporate partnerships

Partnership Requirements Review & Negotiation

• Negotiated partnership commission structures
• Managed contract closing and integration processes

Partnership Channel Revenue Analysis & Promotion Coordination

• Conducted revenue analysis and reporting for assigned channels
• Planned and managed promotion storyboards

Key Accounts Managed

• Travel & Airlines: EAN, Naver Travel, Asiana Airlines, LG CNS, Hyundai EZwell
• Mobility & Loyalty Programs: KakaoT, IMS Mobility, L.Point

Reason for Resignation: Personal reasons (family health-related)

• Managing relationship with existing affiliates
• Identify, evaluate, and recruit new affiliates
• Monitor affiliate activity, analyze performances
• Implement marketing strategies and support affiliate program
• Present reports to management levels
• Translation related tasks

• Revenue and Affiliate Sales Manager duties from Apr 2017 to Aug 2019
• Created and maintained an organized database from raw data
• Trained two new revenue associates every week
• Monitored daily revenue to ensure hitting the target
• Monitored competitors' promotions and rates
• Communicated clear expectations and goals to each sales member
• Coordinated revenue meetings discuss strategy, best practices and process improvements.
• Created daily, weekly and monthly reports
• In charge of Rategain, generated reports and shared with sales
• In charge of Hotelscombined & Ebay accounts
• Oversea Sales Manager duties from Aug 2013 to Mar 2017
• Monitored competitor's rates and selling strategies
• Responsible for revenue reports
• Created promotions and evaluate productions accordingly
• Seek new partners to create new revenue stream
• Evaluated contracts, promotion negotiations
• Handled EAN & MIKI account (payable, commissions, etc)
• In charge of East Asia market
• Resolved guests and partners' requests, questions and complaints.

• Compiles information, analyzes and monitors demand and trend
• Generates and provides accurate and timely results in reports
• Assists manager with evaluating accounts and provides input
• Review production and Forecast accordingly
• Research to control competition positioning and rate parity

• Responsible for all reservations; including VIPs and Asiana Airline
• Promoting promotions and handle all guest's special requests
• Check availability and pricing for 3rd parties and recommend
• Develop a smooth relationship with hotel sales team

• Responsible for the Guest Relation desk
• Deal with the demands on the front line (Check-in/out)
• Special VIPs handling: Vice Presidents, Regional Directors, VIP

• Provide guest service and support F&B Management team
• Check on guest satisfaction and handle the payment.
• Handle complaints and concerns of guests