Jin Kim

Planned and executed live user engagement campaigns across different tiers, boosting mid-level host revenue by 39% through tailored reward thresholds.

Revamped a declining leader-board event into a three-phase structure with multiplier rewards, increasing monthly revenue by 45%.

Represented the Korea market on-site at BIGO GALA 2024 in Singapore, collaborating with global HQ and regional teams to support live event execution and user engagement strategy.

Oversaw Korea market budget planning and reporting, ensuring alignment with HQ allocations and improving ROI through efficient cost management.

Directed company strategy and operations, including budgeting and team management.

Built and grew Instagram page to 25K followers and managed main website, boosting direct customer engagement and brand visibility.

Planned digital media campaigns and managed KPIs across Coupang, Naver, Gmarket, Auction, and 11st platforms.

Executed paid search and analyzed campaign performance, supporting major brands such as P&G Head & Shoulders, P&G Pantene, Mars, and Cenovis.

Partnered with eBay on Ranktop, an automated bidding program for improved campaign efficiency.

Managed client accounts and led 31 projects to help Korean brands enter the US E-Commerce market through Amazon.

Supported Korean brands’ entry into Walmart’s online platform, pioneering this initiative in Korea.

Worked with major clients including CESCO, Benton Cosmetics, ONE THING, and BANOBAGI.

Conducted research and data analysis to connect consulting firms with global expertise.

Understood client strategies and needs to create sustainable knowledge networks.