Summary
Overview
Work history
Education
Skills
Languages
Timeline
jinyoung lee

jinyoung lee

seoul

Summary

Professional Creative marketing & event Specialist with 17+ years of solid experience in a Fashion retail business.

After graduating university, I worked as an expert in Fashion & Culture Marketing for 17years and developed my retail business career. Although this 17 years were with one company, Lotte Shopping department store, I have a rich co-work experience with diverse companies which were partners with Lotte Shopping department store

I spent 10 years in leadership roles (i.e. team leader and manager) which allowed me to acquire high level leadership skills. This is evidenced by me leading my team to make outstanding performances, such as inviting two big global tour projects (WWF 1600pandas, Kaws holiday) and the development and contract of 20 brands fornewly opened stores within just a 1 year time period

I'm highly confident in my ability tomake a significant impactin the Fashion & Culture industry as a marketer or contents director. This is strengthened by my passion about these fields and my great sense to understand the customer's desire and to satisfy their needs.

Overview

17
17
years of professional experience
4
4
years of post-secondary education

Work history

Fashion marketor and Merchandiser

LOTTE Shopping Co.,ltd
seoul, SOUTH KOREA
07.2005 - 04.2022
  • MD for leasing (as Tenant MD team leader)
    - Developing and Planning Big tenant(complexed zone made for strategic purpose) and New contents store as a team leader
    : the largest 2 new branch Store opened(Time villas, Dongtan) and create new Brands with partner company for attracting customers (2021)
    - Open 1st Gordon Ramsay restaurant of Korea (2022)
  • Directing Promotion for customers loyalty and Planning MD for a branch storemarkerting manager for branch
  • Influnce commerce markerting in Premiumfashion mall
  • Directing and planning for e-commerce

- Premium fashion online mall(www.lotteon.com/),

e-commerce mall with Influencer management

  • Seasonal/Branding promotion/event planning, vip marketing, PR etc
  • PR manager : Communicating with journalist at a PR team
  • Premium fashionmall markerting manager

- Directing and Management for Markerting Plan for launching

Premium e-commerce mall

  • event markerter

- Creating many Integrated Marketing Projects Communication for

Branding, Collaboration marketing with global companies

(I.e Barbie fashion week(50th), Disney, Marble, Moomin)

- Drama PPL (korean Drama 'Secret Garden')

  • Merchandiser : leasing and identifying management Brands for men's and kids as a merchandiser

Education

Bachelor's degree - Fashion design and markerting

Sungkyunkwan university, seoul / south korea
03.2000 - 08.2004

Skills

  • Merchandising and marketing
  • Trend assessment : Creative ideas and sense of understanding market trends & customers(Fashion & culture)
  • Excellent planning and storytelling for various promotions(private event, party, performance)
  • Excellent Communication and relationship with relevant teams
  • SNS expertise in communicating and contents creating

    (running a personal account of instagram with 27k followers)

  • Detailed management for completion and timeline
  • Teambuilding and Problem solving with leadership
  • Competitor analysis
  • Vendor negotiation

Languages

English
Intermediate

Timeline

Fashion marketor and Merchandiser - LOTTE Shopping Co.,ltd
07.2005 - 04.2022
Sungkyunkwan university - Bachelor's degree, Fashion design and markerting
03.2000 - 08.2004

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