JI YOON CHOI
E-commerce Specialist
207-10, Bangbaejungang-ro, Seocho-gu, Seoul, Republic of Korea
Summary
Experienced e-commerce and digital marketing professional with 7 years in the fashion and beauty industry, specializing in global brand operations, sales planning, and onsite execution. At LVMH Beauty Korea and ELCA Korea, managed Brand.com alongside key online marketplaces, including department store e-commerce, Kakao Gift, and Naver Brand Store, consistently driving sales growth. Skilled in data-driven performance analysis, promotional strategy, and cross-functional collaboration, with a strong track record of enhancing both brand value and business results.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Benefit – Online Specialist
LVMH Beauty
12.2024 - Current
- Online Channel Strategy & Operations: Planned and executed annual campaigns for key online platforms, including SSG, Lotte IMALL, and Kakao Gift Shop. Developed promotional strategies and optimized performance through data analysis.
- Advertising Management & Content Direction: Led the annual paid advertising strategy for Kakao Gift Shop, overseeing creative development and performance analysis to maximize ROI.
- New GWP/Packaging Development Project: Designed premium packaging aligned with brand identity to enhance the customer experience.
Jo Malone London – Online Executive
The Estée Lauder Companies Inc.
12.2020 - 11.2024
- Sales management: Developed online marketing campaigns to achieve sales targets and compose weekly/monthly sales reports. Launched exclusive products, led live commerce projects, achieved over FY21-22 Y-o-Y 94% growth, and contributed about 50% to the entire Jo Malone Korea sales in FY23-24.
- Internal communication management: Coordinated marketing strategies and campaign launches across internal teams, including regional offices and engineering teams, to optimize Brand.com and other online channels (e.g., Kakao Gift Shop).
- Product inventory management: Managed inventory allocation and collaborated closely with the supply chain team to ensure efficient shipment scheduling.
- Online advertisement management: Developed and localized online advertisement content, overseeing Naver brand search banners and Kakao IN-APP ads to drive traffic and conversions.
- Daily operation management: Maintained Brand.com CMS, updated content and product information, analyzed sales data, and coordinated customer service enhancements.
- FY21-22: Led online channel sales growth by 94% for Jo Malone London.
- FY23-24: Maintained online sales contribution at 50% of total brand sales.
- March FY24: Launched the 30ml hand cream in APAC, achieving the highest transaction volume post-launch and securing a top 5 best-seller ranking.
- September FY24: Expanded the Naver Brand Store, increasing Jo Malone London's market share.
Diesel – Buying Intern
Shinsegae International
09.2020 - 12.2020
- Supported inventory allocation and release requests for department stores.
- Assisted in executing sales plans and promotions by allocating stocks and arranging official documents.
SSF shop – Online Sales Assistant
Samsung C&T
08.2019 - 08.2020
- Developed partnerships with platform vendors and was responsible for vendor relationship management.
- Composed brand and exhibition catalog monthly to promote new brands and promotions effectively.
- Managed vendor content and conducted monthly photo shoots for content creation.
Production Intern
Lenovati Inc.
07.2017 - 07.2018
- Assisted in production for each style, including reviewing samples for FIT and TOP, conducting material quality checks, and ordering trim labels.
- Partnered with local and global vendors to manage production schedules.
Summer Internship
W Korea
05.2017 - 07.2017
- Assist in photo shoots for W Korea March Edition: GOT7, Kim Rae Won, Spring Essentials
Education
Bachelor - Fashion Design
Ewha Women's University. College of Art & Design
Seoul, KR08.2019
Graduate diploma -
Dongduk Women's Secondary School
Seoul, KR02.2014
Heritage Wood's Secondary School
Vancouver, CA02.2010
Skills
- E-commerce sales oversight
- Experience with Google Analytics
- Digital marketing planning
- E-commerce sales oversight
Timeline
Benefit – Online Specialist
LVMH Beauty
12.2024 - Current
Jo Malone London – Online Executive
The Estée Lauder Companies Inc.
12.2020 - 11.2024
Diesel – Buying Intern
Shinsegae International
09.2020 - 12.2020
SSF shop – Online Sales Assistant
Samsung C&T
08.2019 - 08.2020
Production Intern
Lenovati Inc.
07.2017 - 07.2018
Summer Internship
W Korea
05.2017 - 07.2017
Bachelor - Fashion Design
Ewha Women's University. College of Art & Design
Graduate diploma -
Dongduk Women's Secondary School
Heritage Wood's Secondary School