JiYoon Song
Media Planner
Summary
Highly driven professional, with extensive experience in marketing & advertisement from campaign planning to performance analysis across channels. An outstanding team player with strong accountability, operational discipline, and data skills.
Overview
1
1
year of professional experience
5
5
Certifications
3
3
Languages
Work History
Media Planner
IPG Mediabrands
1 2022 - 11.2023
- Handled various LEGO themes and managed media budget and plans for each themes' always-on and seasonal campaigns - Successfully launched new product line of LEGO DreamZzz in May 2023, executed ADs on CATV, ATV, PTV, Youtube, Naver SA (Youtube CVTR (11min) 17.8% the highest among APAC Markets)
- Analyzed the performance of each campaigns, suggested better tactic for clients - Optimizing the media and targeting, suggesting new AD products and creatives idea, etc
- Evaluated the performance of media channels through media reviews and executed strategies to achieve KPIs
- Toy Industry trend analysis and quarterly monitoring of competitors' advertising spending.
PR AE Assistant
Cheil Worldwide
03.2021 - 09.2021
- Managed Samsung Electronics Newsroom via always-on and seasonal campaigns and led client daily reporting - Increased ads reached rate by +35%, likes by +60%, and daily visitors of the Newsroom by +25% by leading ‘Eco-friendly Campaign' globally
- Social channel (Facebook, Twitter, Linkedin) contents management and performance analysis - Identified priority countries for SNS organic and paid contents boosting and significantly improved user engagement
- Developed SEO efficiency playbook for top search result exposure of related articles, re-applied across different teams
- Monitored live events of new products release such as Galaxy Z Series and Bespoke, and led successful product promotion.
Education
Bachelor of Science - Business Administration & Chinese and Literature
Duksung Women's University
03.2015 - 2020.08
Language Program - undefined
James Cook University
10.2019 - 2020.02
Skills
Documentation & reporting
Data analysis & management
Communication Skills
Media plan & Campaign management
Certification
English TOEIC 885
Timeline
PR AE Assistant
Cheil Worldwide
03.2021 - 09.2021
Language Program - undefined
James Cook University
10.2019 - 2020.02
Bachelor of Science - Business Administration & Chinese and Literature
Duksung Women's University
03.2015 - 2020.08
Media Planner
IPG Mediabrands
1 2022 - 11.2023
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