JIYOUNG LEE
Summary
Team Leader experienced in directing activities of workgroups. Develops strategies, provides training, sets goals and obtains team feedback. Excellent interpersonal and communication skills. Big picture focus with excellence in communicating goals and vision to succeed. Problem solver, networker and consensus builder.
Overview
24
24
years of professional experience
Work History
R&D Team Leader -Brand Strategy /Marketing Manager
LF
08.2012 - Current
[R&D: Brand planning and strategic direction establishment]
- Continuous increase in sales through women's and ACC business growth strategy and repositioning strategy
- Brand "Athe" ACC launch and strategy establishment: Achieved 160% of target sales in 2nd year of launch
- Publication of a branding archive book expressing "Hazzys" brand heritage
- Establishment of launch direction for "Dunst", "Around the Corner", "TNGT W"," At Corner", and "Tipicosi"
- Establishment of signature-based seasonal product planning manual plan
- Establishment of efficient main product IN/OUT strategies by season according to product PLC
- New business discovery, feasibility review, and operation direction strategy establishment
[ Marketing: Establishing brand marketing strategy ]
- Improvement of online marketing CTR and purchase conversion rate efficiency of major special promotions and main lines for each brand
- Planning a plan to achieve a minimum of 700% or more in ROI/ROAS for main PIN POINT marketing
- Increased customer loyalty to online-based SNS brands (increased followers and expanded targets based on Instagram and Facebook)
Senior Researcher (manager)
Interfashion Planning
08.2010 - 08.2012
[Strategic Marketing Consulting & Research]
- Trend analysis : Fashion and lifestyle trend analysis and forecast, seminar held (Textile Center)
- Consulting & Design Planning: Brand planning and marketing strategy establishment
Freelance Designer
Acorn Conceptual Textile
06.2010 - 12.2010
- Participate in design development for Premiere Vision
Intern Designer
ALL SAINTS
06.2010 - 07.2010
- Support for women's clothing design and production work
Fashion Designer
EnC Design, Netishion.com.
07.2005 - 01.2007
- Launching EnC feminine black label
- Product designer: women's wear
Fashion Designer
Lynn Company
09.2004 - 06.2005
Fashion Designer
Deco. Ltd
11.2001 - 06.2004
Fashion Designer
Cresson. Ltd.
06.2001 - 10.2001
Fashion Stylist
CJ39. Ltd
05.2000 - 10.2000
Education
MBA - Business
Yonsei University Graduate School of Business
Seoul, Korea11.2017
Master of Arts - Fashion Design & Marketing
Nottingham Trent University
Nottingham, United Kingdom11.2010
Bachelor of Arts - Fashion Design / Consumer (Double Major)
Sungshin Women's University
Seoul, Korea02.2002
Skills
- Marketing Strategic planning
- IMC / Digital Marketing
- Market & Consumer analysis
- Documentation And Reporting
- Marketing budget planning and execution
- Performance Improvement
- Team motivation
- Improvement plan knowledge
- Analytical Thinking
- Teamwork and Collaboration
- Idea Development and Brainstorming
- Project Planning
Additional Information
Core competencies
- Promoting a responsible work attitude and flexible organizational management with an active, positive and challenging mind.
- Differentiated perspectives and thinking based on systematic and extensive practical experience for branding
- Plenty of useful brand strategy planning/R&D/marketing experience based on practical experience as a fashion designer
- Solve tasks with a wide range of perspectives and perspectives based on designer + consulting + R&D + marketing experience
Strengths and weaknesses
- Ability to quickly adapt to work through a positive mindset that does not get frustrated or express dissatisfaction
- Rapid work performance and multiplayer capabilities through high concentration and multifaceted thinking skills
- Attitude to complete work without giving up through strong sense of responsibility and stamina
- Insightful market analysis and business insight through long-term trend analysis experience
- Ability to deliver work and collaborate through logically reliable communication
- A proactive attitude that leads by example in everything
- Ability to operate efficiently according to importance, timeliness, and order in work progress
Timeline
R&D Team Leader -Brand Strategy /Marketing Manager
LF
08.2012 - Current
Senior Researcher (manager)
Interfashion Planning
08.2010 - 08.2012
Freelance Designer
Acorn Conceptual Textile
06.2010 - 12.2010
Intern Designer
ALL SAINTS
06.2010 - 07.2010
Fashion Designer
EnC Design, Netishion.com.
07.2005 - 01.2007
Fashion Designer
Lynn Company
09.2004 - 06.2005
Fashion Designer
Deco. Ltd
11.2001 - 06.2004
Fashion Designer
Cresson. Ltd.
06.2001 - 10.2001
Fashion Stylist
CJ39. Ltd
05.2000 - 10.2000
MBA - Business
Yonsei University Graduate School of Business
Master of Arts - Fashion Design & Marketing
Nottingham Trent University
Bachelor of Arts - Fashion Design / Consumer (Double Major)
Sungshin Women's University
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