Jiyoung LIM
Account Executive Of TBWA Korea
SEOUL
Summary
Experienced Account Executive in the marketing, managing approximately 10 clients, including Callaway, SSG, and Kyochon for 2 years. Conducted market research and utilized customer insights to develop market strategies. Skilled in communication with relevant departments and clients, leveraging strong social skills. Committed to managing budgets and timelines, concurrently tracking legal issues. Dedicated to integrated marketing communications, encompassing social media and influencer engagement.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Account Executive
TBWA Korea
1 2022 - Current
- Conducted market research and analysis, and established market strategies based on the results
- Communicated with clients and relevant departments and executed marketing campaigns.
- Managed campaign budgets and timelines and monitored the degree of achievements.
- Operated integrated marketing communications, including running social media accounts, creating event goods and branded content, and collaborated with various influencers.
Marketing Intern
Genre is Romance
09.2021 - 03.2022
- Led an alliance team to achieve collaboration with CGV, MegaBox, Cinecube and other partners.
- Analysed dating business and specified target customers, leading to the development of market strategy.
Business Intern
Moloco Korea
12.2020 - 03.2021
- Examined digital ad materials and transmitted them online, monitoring initial reactions.
- Performed market analysis, researched the latest trends and created content for B2B sales.
Internship Student
KTB Investment & Securities Co., Ltd
05.2020 - 07.2020
- Reported tax affairs and transactional information to 2 clients every day
- Provided administrative support for 15 dealers, including managing incoming calls, coordinating files and sorting mail.
Education
Bachelor's - Business
Yonsei University
Seoul, Korea 03.2019 - 08.2023
Bachelor's - Business
Nanyang Technological University
Singapore, Singapore Jan 2020 - 06.2020
Bachelor's - Chinese
Yonsei University
Seoul, Republic Of Korea Mar 2017 - 08.2022
Skills
Communications Management
Brand Strategy Development
Brand positioning
Market Analysis
Certification
HSK Level 6 (216)
Additional Information
Received a Silver Prize at the Korea Advertising Congress for Com2uS Pro-Baseball Campaign in 2023.
Selected as a finalist for the Seoul Creative Award of Film Advertising in 2023 for Com2uS Pro-Baseball Campaign.
Won a Crystal Prize (4th in total) at the 2022 MAD STARS.
Worked as a conference planning volunteer at the Jeonju International Film Festival in 2022.
Served as an English and Chinese translator for the Korean Series of KBO league in 2021.
Volunteered as an English and Chinese translator at the SBS K-pop festival in 2019.
Timeline
Marketing Intern
Genre is Romance
09.2021 - 03.2022
Business Intern
Moloco Korea
12.2020 - 03.2021
Internship Student
KTB Investment & Securities Co., Ltd
05.2020 - 07.2020
Bachelor's - Business
Yonsei University
03.2019 - 08.2023
Account Executive
TBWA Korea
1 2022 - Current
Bachelor's - Business
Nanyang Technological University
Jan 2020 - 06.2020
Bachelor's - Chinese
Yonsei University
Mar 2017 - 08.2022
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