Jiyun Kim
Korean Digital Marketer (SEO, PPC, Generative AI Optimization, Copywriting)
Seoul
Summary
An experienced digital marketer and content creator with 8+ years of expertise in SEO, PPC, social media, and brand campaigns. Strong strategic and analytical skills in driving digital growth and maximizing online visibility.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Work History
Digital Marketing Manager
The Egg Korea
Seoul, Seoul
07.2021 - Current
- Korea SEO strategy: Developed and executed tailored SEO strategies for the Korean market, setting KPIs and establishing structured project roadmaps to drive business objectives
- Generative AI & Featured Snippet Optimization: Successfully optimized client content to appear in Generative AI results and featured snippets, leading to a 150% increase in organic traffic
- Comprehensive SEO Management: Conducted site audits, keyword research, and on-page optimization. Enhanced clients' online presence and organic search rankings
- Reporting and Performance Review: Provided detailed reports on SEO performance, delivering actionable insights. Led the meetings and maintained open lines of communication with clients
- Project Management: Liaised with the Sales team for client growth and account strategy
- Team Oversight: Supervised and ensured the team's output
Digital Marketing Specialist
KAL Hotel Network
Seoul, Seoul
11.2018 - 11.2020
- Marketing Budget Management: Proficiently managed marketing budgets by analyzing expenses, optimizing allocation across various channels, and closely monitoring performance metrics
- Content Strategy: Established brand guidelines, encompassing style guides, glossaries, and logo usage protocols to ensure a consistent and cohesive brand image
- Created and optimized website content with keyword research, increased website traffic by 334%
- Social media : Launched and managed 3 official social media accounts, created all content, increased click-through-rate (CTR) by 300%
- Public relations : Liaised with media, influencers, freelancers, distributed press release
- Event planning : Planned & Executed promotional monthly events for local community
Digital Marketing Specialist
ASUS Korea
Seoul, Seoul
01.2017 - 05.2018
- Strategic Digital Marketing Management: Formulated comprehensive strategies for organic traffic growth and paid media, continuously optimizing performance
- Social Media Management: Personally crafted compelling content and articles that achieved remarkable success, garnering a staggering 100,000 views on Naver
- Public Relations Management: Fostered relationships with press and influencers, and crafted compelling press releases
- Offline Marketing Promotion: Successfully managed and promoted major events, including G-star and media gathering events
- Marketing Budget Management: Proficiently managed marketing budgets by analyzing expenses, optimizing allocation across various channels, and closely monitoring performance metrics
Freelance Marketer
Freelance
Seoul, Seoul
09.2015 - 12.2023
- Online marketing consultation: share idea of SEO & PPC strategies, market research
- SEO & PPC: Recommend localized Korean keyword and copywriting
- Translation, trans-creation, proofreading, Website localization, AD copywriting
- Proofreading with highly skilled Korean grammar, following brand guideline
Education
Bachelor of Arts - English Linguistics
Seokyeong Univesity
Seoul 03.2011 - 01.2017
Timeline
Digital Marketing Manager
The Egg Korea
07.2021 - Current
Digital Marketing Specialist
KAL Hotel Network
11.2018 - 11.2020
Digital Marketing Specialist
ASUS Korea
01.2017 - 05.2018
Freelance Marketer
Freelance
09.2015 - 12.2023
Bachelor of Arts - English Linguistics
Seokyeong Univesity
03.2011 - 01.2017
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