Joowon Kim
Head of Marketing 2nd Dept.
104, Olympic-ro 35gil, Songpa-gu, Seoul,Korea
Summary
Goal-oriented marketing expert with capabilities in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer satisfaction. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 19+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
19
19
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
Work History
Head of Marketing Department
Ottogi Corporation
Seoul, Korea
12.2021 - Current
- Managed 3 teams, 16 people, 40 product categories including instant noodle(Jinramyun, Cupnoodle), Tabasco, Fresco brand with $1.2 billion sales amount.
- Directed marketing projects through conceptual planning, schedule management and final implementation including new product launching.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Designed innovative branding and product strategies.
Lead Product Manager
Ottogi Corporation
Seoul, Korea
02.2021 - 11.2021
- Conceptualized and deployed enhanced product features and optimized implementation for use in retail channel(Hypermarket, Wholesales-Costco, Traders)
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Spearheaded collaborative efforts to bring products to market.
- Led the overall sales increased by 23% in 2021 specially in wholesales channel.
Marketing Team Lead
Ottogi coporation
Seoul, Korea
01.2018 - 12.2019
- Supervised 5 people in Marketing team.
- Capitalized on industry and marketplace trends to strategize marketing solutions.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Successfully led new product launching (Seaweed ramyun, Jinjja jjolmyun)with $41mil additional revenue.
B2B Sales lead
Ottogi Corporation
Seoul, Korea
01.2017 - 12.2018
- Managed Key Clients in foodservice industry : McDonald's, Korean Air and Burger king.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
- Presented products to clients using presentations and practical use-case scenarios.
B2B Business Development Account Manager
Ottogi Corporation
Seoul, Korea
09.2013 - 12.2016
- Coordinated innovative strategies to accomplish marketing objectives for Key Client McDonald's.
- Generated new business to Taiwan, H.K and Vietnam McDonald's with marketing initiatives, strategic plans and executions.
- Represented company and promoted products at conferences.
- Collaborated with sales and marketing departments to support business objectives and new client acquisition.
- Won McDonald's "Solution Provider Awards and Best Supplier Award" in 2014
Marketing Manager
Ottogi Corporation
Seoul, Korea
05.2009 - 08.2013
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations. Made the 3rd category player to No.2 in competitive market category; instant noodle. Market share
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs. Jinramyun market share was creased by 9%P which is $120mil.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Collaborated with senior sales, R&D, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization. Made No. 1 brand in low-calorie noodle brand,"Cup-noodle"
Purchasing Manager
Ottogi Corporation
Seoul, Korea
06.2002 - 04.2009
- Progressed through various purchasing, warehousing and leadership roles.
- Purchased new products and oversaw inventory stocking and availability.
- Sourced vendors, built relationships and negotiated prices.
- CPM certificate in 2005(Certified Purchasing Manager, ISM)
Education
MBA - Business Administration And Management
Ewha Women's University
Seoul, Korea 09.2015 - 08.2017
Bachelor of Science - Food And Nutrition
Kyunghee University
Seoul, Korea 03.1998 - 02.2002
Skills
Traditional marketing strategies
Business Development
Product launch management
Strategic planning
Brand development
Product development
Staff Management
Market Positioning
Certification
Global Business Certificate, University of Washington, USA
Timeline
Head of Marketing Department
Ottogi Corporation
12.2021 - Current
Soy oil Master, US Soybean Export Council
05-2021
Lead Product Manager
Ottogi Corporation
02.2021 - 11.2021
Global Business Certificate, University of Washington, USA
01-2021
Marketing Team Lead
Ottogi coporation
01.2018 - 12.2019
B2B Sales lead
Ottogi Corporation
01.2017 - 12.2018
MBA - Business Administration And Management
Ewha Women's University
09.2015 - 08.2017
B2B Business Development Account Manager
Ottogi Corporation
09.2013 - 12.2016
Marketing Manager
Ottogi Corporation
05.2009 - 08.2013
Purchasing Manager
Ottogi Corporation
06.2002 - 04.2009
Bachelor of Science - Food And Nutrition
Kyunghee University
03.1998 - 02.2002