JOOYOUNG MIN
B2B Sales Manager
Seoul
Summary
Experienced sales representative with strong background in the aesthetics industry, specifically in B2B supply and partnership marketing. Excels in developing efficient processes for timely task management while assuring the needs of the partners are met for mutual growth. Known for collaborative approach and proven ability to quickly adapt to new environments and organizational goals. Brings positive attitude and commitment to continuous learning and contribution to the company.
Overview
4
4
years of professional experience
2022
2022
years of post-secondary education
3
3
Languages
Work History
Global Sales Assistant Manager - SEA Region
Asia Master Trade Co., Ltd.
03.2024 - Current
- Spearheaded the development and implementation of innovative sales and marketing strategies across Southeast Asia, encompassing Malaysia, Indonesia, Singapore, Thailand, the Philippines, Myanmar, Cambodia, and Brunei
- Achieved remarkable sales growth, with increases of 338% in Indonesia, 189% in the Philippines, 159% in Myanmar, and 200% in Brunei within an eight-month period
- Expanded offline distribution channels in Malaysia, successfully introducing the brand to over 50 Health Lane Pharmacy stores, 100 CU outlets, and 50 AEON Wellness retail locations
- Enhanced the brand's presence in Singapore by adding 25 new Watsons locations, and in Indonesia by increasing Sociolla locations by nine, along with new listings at AEON Wellness and KKV stores
- Successfully negotiated terms to onboard Nyka as brand's main retail outlet in India market, and assisted in finalizing authorization of exclusive brand registry to Vely Monkeys as brand's Amazon operator in India
- Designed and implemented tailored B2B promotions and programs that recognized partner loyalty, fostering mutual trust and driving increased sales performance
- Collaborated with partners in Malaysia, Indonesia, Singapore, and Cambodia to orchestrate exclusive brand events and retail-hosted initiatives, significantly boosting brand awareness, customer engagement, and sales conversion across various retail chains
- Identified, engaged, and secured a new exclusive partner for the Philippine market to broaden the B2B distribution channel and enhance brand visibility in major offline retail stores, including Watsons and SM Beauty
- Assisted in the product registration process and facilitated successful retail launches for new offerings across all managed regions, both online and offline
- Managed Manufacturer's Suggested Retail Price (MSRP) compliance and implemented counterfeit product control measures as part of the partnership customer experience management (CXM)
- Monitored and addressed partner complaints and export policy challenges, including a recent quota issue in Indonesia, by fostering mutual agreements and adhering to government regulations to ensure seamless operations and maintain partner trust
Global Sales and Marketing Representative
Nohtus Co., Ltd.
12.2020 - 02.2024
- Analyzed evolving market trends to guide the development of product, marketing, and sales strategies, successfully positioning the brand to penetrate the global aesthetics market as a prominent emerging player
- Engaged and onboarded over 40 B2B accounts across diverse regions, including the Philippines, Thailand, Japan, Russia, the United States, Canada, Israel, Brazil and Kuwait, driving global sales performance by over 200% within a year and significantly extending brand reach
- Successfully expanded the B2B customer base through active participation in key international expos, such as Cosmoprof Bologna, Dubai Derma, The Aesthetic Show in Las Vegas, IMCAS Bangkok, and Beauty Istanbul
- Conducted comprehensive product demonstrations for skin boosters and derma injectors, effectively educating healthcare professionals on product features and competitive advantages
- Developed essential marketing materials to support efficient sales efforts, including a corporate presentation deck, product brochures, and promotional posters
- Managed all product registration processes, including CPNP, FDA, and ANVISA, through proactive communication with local registration agencies to ensure compliance and facilitate market entry
Education
Bachelor of English - English Literature
Hanyang University
Bachelor of Fine Arts - Information Design
Ateneo De Manila University
01.2014 - 01.2016
Skills
- Visual Information Design
- Brand Development
- Sales and marketing strategies
- B2B supply and partnership marketing
- Adobe Photoshop
- Adobe Illustrator
Accomplishments
- Achieved Director's List recognition at Ateneo de Manila University, ranking in the top 200 out of 40,000 applicants.
- Consistently honored on the Dean's List for five consecutive semesters at Ateneo de Manila University.
- Graduated Cum Laude from Hanyang University.
- Attained A+ (99%) certification in English proficiency from Seoul National University.
Timeline
Global Sales Assistant Manager - SEA Region
Asia Master Trade Co., Ltd.
03.2024 - Current
Global Sales and Marketing Representative
Nohtus Co., Ltd.
12.2020 - 02.2024
Bachelor of Fine Arts - Information Design
Ateneo De Manila University
01.2014 - 01.2016
Bachelor of English - English Literature
Hanyang University
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