Jung Teck SEUNG

• Leader of the Merrell brand across product, marketing, sales.
• Developed comprehensive Merrell rebuilding plans and leading the transformation.
• Owner of the organization development, business strategies, activations and P&L.

• Leader of the commercial strategies and activations for the APAC markets.
• Contributed to the successful business transformation for the APAC Markets; Korea JV, SEA exclusive distributorship, Taiwan direct entry.
• Coordinated Salomon Korea Local Apparel project to be aligned with Brand direction, handled the export business of Korean line to China.

• Leader of the Salomon brand across all functions; product, marketing, sales.
• Led the step change of Salomon Korea business from scratch; sales growth from 0 to $40M, profit turnaround from negative to over 30%.
• Directed product strategies to expand successfully from performance to sportstyle; Korea contributed highly on outstanding growth of Salomon Footwear globally as the no. 3 sportstyle market.
• Developed strategic partnership with top tier fashion/run channels and key accounts.
• Optimized branding strategy to keep the brand energy in core community while expanding the business to the mass.
• Enhanced brand credibility and visibility through a community marketing like Salomon Run Club.
• Highly contributed to improve the organization culture as a member of the leadership team.

• Leader of the product, marketing, ecommerce teams.
• Launched the brand Superga and successfully expanded it to $25M business in 5 years.
• Developed and executed product strategies to be positioned as one of leading vulcanized shoes brand in Korea; sold 300K pairs of the hero item a year.
• Enhanced brand recognition by developing and executing marketing campaigns; e.g., led the global project 'Superga x Alexa Chung' Seoul showcase at Boon The Shop.
• Launched the Brand e-com platform successfully and scaled up to $1M business in a following year; named at the first place of Naver Search during the Black Friday week in 2018.
• Contributed to the growth of organization as a member of management team.

• Contributed to the soft landing of Ralph Lauren Korea as a founding member (took over the business from the distributor Doosan)
• Led to set up the new merchandising work process by jointly working with APAC Retail Merch team and Global Merch team.
• Collaborated with cross-functional teams for the annual budgeting, reporting to the local and global management teams.

• Contributed to set up the new business entity of Puma in Korea (took over the business from ELAND)
• Established the new work process of Retail Merchandising such as range planning, assortment and etc.
• Worked as a member of the TF team to localize the global IT system (SAP)

• Managed seasonal merchandise plans of the global line.
• Developed the local SMU jointly with an external design agency.

Sr. Sales Analyst (Jan. 2006 - Apr. 2007)

• Coordinated the sales planning work from budgeting to tracking
• Managed Footwear sell thru from budgeting to liquidation as a retail merch.

Retail Sales Rep. (Jul. 2004 - Dec. 2005)

• Managed 30 Retail doors; awarded as best employee 2005 thanks to the highest sales growth of the assigned doors.

Footwear Merchandiser (Dec. 2002 - Jun. 2004)

• Managed the retail merchandising part of Kids category from sell in to liquidation.
• Contributed to the development of 2003 best item by reflecting market feedback.