Junsoo Kim
Sales Executive
Seoul
Summary
Sales & marketing professional in the premium spirits industry with over 2 years of experience in the on-trade channel. Recognized for developing localized brand activations, driving depletion-focused sales strategies, and expanding brand presence through high-impact consumer engagement. Specialized in LGBTQ+-inclusive and nightlife-driven markets, with strong executional capabilities in premium lounges and experiential venues. Having experienced the growth and limitations of working within a single brand, I am now seeking broader platforms to push boundaries, connect with diverse markets, and evolve as a field-driven, results-oriented talent beyond brand silos.
Overview
2
2
years of professional experience
2026
2026
years of post-secondary education
Work History
Brand Manager – Stoli Vodka
Metabev Korea
07.2024 - Current
- Led the strategic management of Stoli Vodka’s full portfolio (flagship and limited SKUs), achieving 15% year-over-year depletion growth
- Planned and executed branded campaigns for key on-trade partners, achieving ROI of 2.0+ through focused activations
- Repositioned Salted Caramel as a strategic SKU, achieving 20% YTD sales increase through premium venue focus
Brand Ambassador – Stoli Vodka
Metabev Korea
01.2023 - Current
- Executed 10+ brand-led events in LGBTQ+ nightlife venues across Yongsan-gu (Itaewon, Hannam), enhancing cultural engagement and brand relevance
- Secured key high-energy accounts and contributed to a 35% increase in category sales in targeted nightlife segments
Marketing Team – Spirits Portfolio (Stoli-focused)
Metabev Korea
01.2024 - 06.2024
- Developed integrated marketing content and on/offline campaigns for Stoli
- Designed and executed depletion-focused activations linked to sales performance
- Led the creation and launch of the Stoli Vodka VAP package, customizing channel strategy and retail presentation
Sales Representative – Spirits Portfolio
Metabev Korea
01.2023 - 01.2024
- Managed national on-trade sales with focus on premium lounges and LGBTQ+-friendly venues
- Opened and maintained over 200 accounts, including more than 10 key accounts across the nationwide nightlife scene
- Achieved 26% year-over-year sales growth for the Stoli brand by leveraging community-targeted promotions and tailored pricing strategies
- Drove sell-through of limited edition SKUs (Harvey Milk & Night Editions), which accounted for approximately 65% of total Stoli sales volume in 2023
Education
Coursework - Western Painting
Gachon University
High School - undefined
Whimoon High School
Skills
- On-trade channel sales strategy
- Premium spirits portfolio management
- Sell-in / Sell-through performance execution
- LGBTQ market targeting & consumer experience
- Event-driven branding & storytelling
- Limited SKU sell-out planning
- ROI analysis for brand activations
Timeline
Brand Manager – Stoli Vodka
Metabev Korea
07.2024 - Current
Marketing Team – Spirits Portfolio (Stoli-focused)
Metabev Korea
01.2024 - 06.2024
Brand Ambassador – Stoli Vodka
Metabev Korea
01.2023 - Current
Sales Representative – Spirits Portfolio
Metabev Korea
01.2023 - 01.2024
High School - undefined
Whimoon High School
Coursework - Western Painting
Gachon University
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