Junsu Kim
Ridgewood, NJ
Summary
15+ years advertising professional with successful background in big-name accounts management, outstanding campaign planning and team leadership. Led big advertisement projects with well-made proposal documentation and client pitch. Natural born team player with strength in cooperating with colleagues. Trend-savvy advertising knowledge after studying at graduate school enhanced my strategy skills.
Overview
15
15
years of professional experience
Work History
Advertising Account Executive
SM C&C Advertising div.
07.2017 - 08.2023
- Handled all aspects of the advertising process, from campaign planning to client pitch with 15 years of expertise.
- Developed integrated marketing campaigns with 20+ clients, generating advertising billings amounting to nearly 100 billion KRW so far.
- Leaded the projects with biggest advertisers in South Korea, including Korean Air(50th-anniversary) and SK Telecom(4th Industrial Revolution). Both campaigns generated an annual advertising billing of 10 billion KRW for each client.
- Implemented one of the most successful beverage campaign for children, achieving a remarkable milestone of 20 million views on YouTube.
Advertising Account Executive
SK planet Advertising div.
02.2013 - 11.2017
- Executed successful early campaigns of KakaoBank, No.1 internet bank in South Korea, and received Ad of Year in national advertising award.
- Designed overall marketing part of "World's First 5G Connected Car" project for SK Telecom, contributing to being featured in news coverage on national broadcasters like YTN.
- Dedicated my efforts to proactive and close communication with SK Telecom clients, leading to the opportunity to participate in the Cannes Lions Festival with the clients as a representative of my company
- Improved the quality of the campaign for Sempio Yondu which is top seasoning sauce by proposing new model and usages, resulting in 10 million bottles in accumulated sales.
Advertising Account Executive
SK Marketing & Company Advertising div.
01.2009 - 01.2013
- Helped team to recruit our company's first non-captive client Sony, responsible for doing various product campaigns, ranging from laptop brand VAIO to DSLR brand Alpha.
- Executed "Fantastic" campaign by HanaSK Card, one of the most popular and high spending advertisement in 2013, which reached monthly billing over 3 billion KRW and received a finalist in the Korean Advertising Awards.
Education
Master of Science - Information Management
KAIST College of Business
Seoul08.2022
Bachelor of Arts - Human Ecology
Seoul National University
Seoul08.2007
Skills
- Leading Marketing Project
- Overall Brand Consulting
- New Business Idea Planning
- Adapting trends for brand new Advertising
- Impactful Account Management
- Campaign Proposal Development and Pitch
- Productive and Proactive Communication with Clients
- Team Management as a Leader
Timeline
Advertising Account Executive
SM C&C Advertising div.
07.2017 - 08.2023
Advertising Account Executive
SK planet Advertising div.
02.2013 - 11.2017
Advertising Account Executive
SK Marketing & Company Advertising div.
01.2009 - 01.2013
Master of Science - Information Management
KAIST College of Business
Bachelor of Arts - Human Ecology
Seoul National University
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