Summary
Overview
Work History
Education
Skills
Skills And Tools
Personal Information
Timeline
Generic
Karen Castaneda

Karen Castaneda

Senior SEO Consultant
구로구

Summary

10+ years in Business Analysis and Digital Marketing with focus SEO and Software QA Skilled in AI-driven SEO, structured data, and automation tools Experienced in gathering requirements and delivering Agile projects Proficient in GSC, GA4, Looker Studio, Semrush, and Python Strong in cross-functional teamwork and data-driven strategies.

Overview

13
13
years of professional experience

Work History

SEO Consultant

Concentrix
09.2018 - Current
  • Conducted in-depth technical SEO audits and implemented schema enhancements to improve indexing and rich results
  • Delivered scalable SEO roadmaps for enterprise clients, optimizing organic traffic growth and site performance
  • Delivered AI-first SEO strategies leveraging Search Generative Experience (SGE), LLMs, and structured data
  • Monitored key metrics via Google Search Console, GA4, and Looker Studio dashboards
  • Mentored junior SEO specialists and collaborated with cross-functional tech teams

SEO Analyst

iLabs
08.2017 - 12.2017
  • Executed on-page optimization and managed keyword portfolio across international markets
  • Leveraged structured data for voice search and FAQ content performance
  • Built Looker Studio dashboards using GSC and GA4 for real-time SEO monitoring

IT Business Analyst

Da Vinci Technologies Inc
06.2016 - 04.2017
  • Analyzed business processes and gathered system requirements for custom enterprise solutions
  • Facilitated sprint planning and documentation using Agile methodologies
  • Worked with development teams to ensure timely delivery and functional alignment of IT solutions

API Performance Tester & Information Security Consultant

Redcore Pty Ltd
08.2015 - 05.2016
  • Conducted API performance and load testing using tools like Postman, JMeter, and ZAP
  • Performed VA and penetration testing with Kali Linux, ZAP Proxy, and Nessus
  • Supported SailPoint IIQ implementation for identity and access management

Business Analyst / Quality Engineer

Smart e-Money, Inc.
08.2012 - 08.2015
  • Led QA strategy and automation testing using SoapUI and custom scripts
  • Designed and executed test cases for APIs, backend systems, and mobile platforms
  • Captured business requirements and translated them into testable acceptance criteria
  • Collaborated with developers and product teams to improve release quality
  • Performed regression testing and root cause analysis for major releases

Education

BS - Information and Communication Technology Management

De La Salle University
Philippines

Skills

  • Technical SEO

  • On-page SEO

  • Local SEO

  • Keyword clustering

  • Voice search optimization

  • Agile methodologies

  • API testing

Keyword research

SEO copywriting

International SEO

Content strategy

Schema markup

Competitor analysis

Skills And Tools

AEO, LLMO, Technical SEO, On-page SEO, Local SEO, Keyword clustering, topical authority building, structured data optimization, Voice search & conversational search optimization, Requirements gathering, user stories, documentation, Process mapping, stakeholder interviews, gap analysis, Agile methodologies (Scrum, Kanban), sprint planning, backlog grooming, Test planning, test case design, defect tracking, API testing (SoapUI, Postman), performance testing (JMeter), UI testing, regression testing, automation basics (Selenium), Google Search Console, GA4, Looker Studio, Ahrefs, Semrush, Screaming Frog, Sitebulb, SurferSEO, Python (BeautifulSoup, Pandas, LangChain, OpenAI API), JSON-LD, Schema.org, Rank Math, Yoast SEO, SoapUI, Postman, JMeter, ZAP Proxy, Nessus, Burp Suite, Selenium, TestLink, Jira, Confluence, Agile testing, regression testing, API and UI automation

Personal Information

  • Visa: F-6 결혼이민
  • Nationality: FILIPINO

Timeline

SEO Consultant

Concentrix
09.2018 - Current

SEO Analyst

iLabs
08.2017 - 12.2017

IT Business Analyst

Da Vinci Technologies Inc
06.2016 - 04.2017

API Performance Tester & Information Security Consultant

Redcore Pty Ltd
08.2015 - 05.2016

Business Analyst / Quality Engineer

Smart e-Money, Inc.
08.2012 - 08.2015

BS - Information and Communication Technology Management

De La Salle University
Karen CastanedaSenior SEO Consultant