Karen Castaneda
Senior SEO Consultant
구로구
Summary
10+ years in Business Analysis and Digital Marketing with focus SEO and Software QA Skilled in AI-driven SEO, structured data, and automation tools Experienced in gathering requirements and delivering Agile projects Proficient in GSC, GA4, Looker Studio, Semrush, and Python Strong in cross-functional teamwork and data-driven strategies.
Overview
13
13
years of professional experience
Work History
SEO Consultant
Concentrix
09.2018 - Current
- Conducted in-depth technical SEO audits and implemented schema enhancements to improve indexing and rich results
- Delivered scalable SEO roadmaps for enterprise clients, optimizing organic traffic growth and site performance
- Delivered AI-first SEO strategies leveraging Search Generative Experience (SGE), LLMs, and structured data
- Monitored key metrics via Google Search Console, GA4, and Looker Studio dashboards
- Mentored junior SEO specialists and collaborated with cross-functional tech teams
SEO Analyst
iLabs
08.2017 - 12.2017
- Executed on-page optimization and managed keyword portfolio across international markets
- Leveraged structured data for voice search and FAQ content performance
- Built Looker Studio dashboards using GSC and GA4 for real-time SEO monitoring
IT Business Analyst
Da Vinci Technologies Inc
06.2016 - 04.2017
- Analyzed business processes and gathered system requirements for custom enterprise solutions
- Facilitated sprint planning and documentation using Agile methodologies
- Worked with development teams to ensure timely delivery and functional alignment of IT solutions
API Performance Tester & Information Security Consultant
Redcore Pty Ltd
08.2015 - 05.2016
- Conducted API performance and load testing using tools like Postman, JMeter, and ZAP
- Performed VA and penetration testing with Kali Linux, ZAP Proxy, and Nessus
- Supported SailPoint IIQ implementation for identity and access management
Business Analyst / Quality Engineer
Smart e-Money, Inc.
08.2012 - 08.2015
- Led QA strategy and automation testing using SoapUI and custom scripts
- Designed and executed test cases for APIs, backend systems, and mobile platforms
- Captured business requirements and translated them into testable acceptance criteria
- Collaborated with developers and product teams to improve release quality
- Performed regression testing and root cause analysis for major releases
Education
BS - Information and Communication Technology Management
De La Salle University
PhilippinesSkills
- Technical SEO
- On-page SEO
- Local SEO
- Keyword clustering
- Voice search optimization
- Agile methodologies
- API testing
Keyword research
SEO copywriting
International SEO
Content strategy
Schema markup
Competitor analysis
Skills And Tools
AEO, LLMO, Technical SEO, On-page SEO, Local SEO, Keyword clustering, topical authority building, structured data optimization, Voice search & conversational search optimization, Requirements gathering, user stories, documentation, Process mapping, stakeholder interviews, gap analysis, Agile methodologies (Scrum, Kanban), sprint planning, backlog grooming, Test planning, test case design, defect tracking, API testing (SoapUI, Postman), performance testing (JMeter), UI testing, regression testing, automation basics (Selenium), Google Search Console, GA4, Looker Studio, Ahrefs, Semrush, Screaming Frog, Sitebulb, SurferSEO, Python (BeautifulSoup, Pandas, LangChain, OpenAI API), JSON-LD, Schema.org, Rank Math, Yoast SEO, SoapUI, Postman, JMeter, ZAP Proxy, Nessus, Burp Suite, Selenium, TestLink, Jira, Confluence, Agile testing, regression testing, API and UI automation
Personal Information
- Visa: F-6 결혼이민
- Nationality: FILIPINO
Timeline
SEO Consultant
Concentrix
09.2018 - Current
SEO Analyst
iLabs
08.2017 - 12.2017
IT Business Analyst
Da Vinci Technologies Inc
06.2016 - 04.2017
API Performance Tester & Information Security Consultant
Redcore Pty Ltd
08.2015 - 05.2016
Business Analyst / Quality Engineer
Smart e-Money, Inc.
08.2012 - 08.2015
BS - Information and Communication Technology Management
De La Salle University
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