ĐOÀN NGỌC MAI KHANH
Digital Marketing Specialist
Ho Chi Minh City
Summary
Driven Digital Marketing Specialist with distinct understanding of digital marketing and commitment to increasing sales for maximized company revenue. Known for excellent customer service and great salesmanship. Proven tracking records for projects across FMCG, healthcare, tech industry from digital planning, influencer engagement, community buidling to PR activities. Knowledgeable about conflict resolution, solutions-oriented problem solving and use of social media channels including Tiktok, Facebook, Instagram.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
IMC Account Manager
Vero Asean
Ho Chi Minh
03.2021 - Current
- Build and pitch communication proposals, project management and project update reports - Manage relationships with current clients, internal teams and partners to make sure goals and vision are aligned - Líaise between external parties and internal team to leverage project deliverables - Manage project progress on timeline and keep track of performance - Coordinate with internal teams on campaign execution such as KV, digital assets production and PR activities - Conduct market trend updates and consult clients with strategic tactics and planning
Account Executive
Tosmac Vietnam
Ho Chi Minh
09.2019 - 03.2021
- Build and maintain relationships with clients and partners with high level of client service and account management
- Coordinate internal and external resources to expedite workflow & optimize production process - Coordinate IMC marketing campaigns (PR, social media, print, activation, TVC production) - Negotiate with clients and vendors to establish pricing and production schedule
- Monitor all resources to manage full digital project from planning to execution that reach KPI in time, within budget & high quality - Analyze digital trends, technique or campaigns and propose suitable recommendations
Digital Marketing Specialist
Freelance
Ho Chi Minh
07.2020 - Current
- Created and deployed social media content, engaged with target audiences and boosted engagement with strategic ad placements to support new product launches.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Created wide range of digital assets such as rich media online ads
- Managed digital projects from initial concept through final implementation and live monitoring.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
Education
Bachelor of Arts - Business Economics
TOKYO INTERNATIONAL UNIVERSITY
Tokyo 05.2015 - 05.2019
Skills
Social Media Marketingundefined
Accomplishments
- Facebook Blueprint: Creative Strategy (10/2021)
- Facebook Blueprint: Digital Marketing (10/2021)
- SEO foundation by Linkedin(2/2021)
- Facebook Marketing by Aim Academy (10/2020)
- Google Ads all in one by Aim Academy (10/2020)
- Fundamental of Digital Marketing by Google (3/2020)
- Email marketing by HubSpot Academy(11/2019)
- Inbound marketing by HubSpot Academy (11/2019)
Timeline
IMC Account Manager
Vero Asean
03.2021 - Current
Digital Marketing Specialist
Freelance
07.2020 - Current
Account Executive
Tosmac Vietnam
09.2019 - 03.2021
Bachelor of Arts - Business Economics
TOKYO INTERNATIONAL UNIVERSITY
05.2015 - 05.2019
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