Kim Hunjeong
Aspiring CRM & PR Specialist
Seoul
Summary
Motivated and globally minded professional transitioning into the luxury fashion industry, with hands-on experience in CRM operations, marketing support, and international communication. Although my previous roles have been in B2B business development, I am eager to learn and grow in a creative, customer-focused environment like TOM FORD. I bring practical experience in data handling, content creation, and cross-functional teamwork, and I am excited to build a long-term career in PR and CRM by starting from the ground up.
Overview
8
8
years of professional experience
Work History
Senior Research Associate, Admin Team
Doo Education Co.
10.2024 - 03.2025
- Served as communication liaison between parents and teachers, managing scheduling, inquiries, and academic issues.
- Coordinated and hosted parent information sessions, creating tailored print materials to enhance engagement.
- Improved HR operations by launching a kiosk-based attendance system and digital request forms.
- Developed digital content such as blog posts and localized campaigns tailored to specific customer segments.
- Streamlined workflow and reporting efficiency by introducing new tools for data collection and analysis across teams.
Corporate Strategy Manager
Funnylocks Co., Ltd.
02.2023 - 11.2024
- Executed B2B sales and successfully negotiated publishing contracts with international partners, including CIS-region publishers.
- Led market expansion initiatives through digital campaigns and managed brand exposure at global exhibitions such as G-Star and Taipei Game Show.
- Secured 200 million KRW in government grants to support global marketing and localization projects.
- Developed data-driven sales proposals and customized localization strategies based on in-depth market research and customer insights.
- Supported international marketing campaigns with effective resource planning and cross-functional coordination across teams and budgets.
Business Development Manager
Brickmate Co., Ltd.
09.2021 - 01.2023
- Achieved 200% of monthly sales KPIs by developing strategic outreach and deep client relationships.
- Created tailored solutions based on in-depth understanding of client needs, enhancing retention and long-term engagement.
- Delivered compelling sales proposals and presentations that secured enterprise-level contracts.
- Conducted market research and developed strategic sales plans to grow domestic and global B2B pipelines.
- Negotiated and closed long-term agreements with newly acquired clients, contributing to sustained revenue growth.
Marketing Intern
Kleancolor Cosmetics
03.2017 - 03.2018
- Collaborated with Chinese factories to manage inventory and launch new products on schedule.
- Conducted market and competitor research to define target audiences and optimize pricing and promotion strategies.
- Contributed to creative marketing planning through brainstorming and cross-functional discussions.
- Created marketing content—including written, video, and visual materials—based on trend research and customer insights.
- Boosted social media engagement by managing regular posting schedules and audience interactions.
- Developed e-commerce strategies by repackaging excess inventory and launching a direct-to-customer online store.
Education
B.A. - English, International Economics And Trade
SunMoon Universtiy
Asan, South Korea08.2019
Skills
- CRM / Marketing: Notion, Slack, Social Media (Instagram, Facebook, YouTube)
- Business Tools: Excel (Pivot/VLOOKUP), PowerPoint, Google Workspace
- Languages: Korean (Native), English (Business Proficiency – OPIc IH, 202501)
- Soft Skills: Cross-cultural communication, Customer empathy, Project coordination
Global & Intercultural Experience
- Worked in Los Angeles, USA for 1 year as a marketing intern
- Experienced in business negotiations with publishers across Russia, Southeast Asia, and the U.S.
- Managed email and meeting communications with global partners and government institutions
Timeline
Senior Research Associate, Admin Team
Doo Education Co.
10.2024 - 03.2025
Corporate Strategy Manager
Funnylocks Co., Ltd.
02.2023 - 11.2024
Business Development Manager
Brickmate Co., Ltd.
09.2021 - 01.2023
Marketing Intern
Kleancolor Cosmetics
03.2017 - 03.2018
B.A. - English, International Economics And Trade
SunMoon Universtiy
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