Kim Jungwoo
Media Planner
Seoul
Summary
- Managed CHANEL as a client, focusing on the fragrance and beauty product divisions
- Developed and executed digital advertising campaigns tailored to individual products, ensuring maximum engagement and reach
- Successfully led a major digital campaign with a budget of $300,000, personally responsible for media strategy, media mix composition, and campaign operations
- Conducted in-depth competitive analysis to identify market trends and opportunities, which informed the overall digital strategy
- Crafted persuasive digital strategy proposals for client presentations, demonstrating a deep understanding of the target audience and industry landscape
- Excelled in client communication, fostering strong relationships and consistently delivering high-quality service to meet and exceed client expectations
Overview
1
1
year of professional experience
14
14
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Media Planner
PHD Media
Seoul
11.2022 - Current
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
- Conducted ongoing usability tests to gauge effectiveness of content and analyze performance metrics.
- Planned and acquired media for multiple digital channels.
- Developed editorial calendar for each brand to determine budget allocation and distribution across websites, blogs, apps and social media platforms.
Education
BBA - Business Administration And Management
Dongguk University
Seoul 03.2016 - 02.2023
Bachelor of Arts - Japanese
Dongguk University
Seoul 03.2016 - 02.2023
Skills
Nielsen
Certification
JLPT N1
Timeline
Media Planner
PHD Media
11.2022 - Current
JLPT N1
09-2022
OPIC IH
07-2022
BBA - Business Administration And Management
Dongguk University
03.2016 - 02.2023
Bachelor of Arts - Japanese
Dongguk University
03.2016 - 02.2023
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