Managed CHANEL as a client, focusing on the fragrance and beauty product divisions
Developed and executed digital advertising campaigns tailored to individual products, ensuring maximum engagement and reach
Successfully led a major digital campaign with a budget of $300,000, personally responsible for media strategy, media mix composition, and campaign operations
Conducted in-depth competitive analysis to identify market trends and opportunities, which informed the overall digital strategy
Crafted persuasive digital strategy proposals for client presentations, demonstrating a deep understanding of the target audience and industry landscape
Excelled in client communication, fostering strong relationships and consistently delivering high-quality service to meet and exceed client expectations
Overview
1
1
year of professional experience
14
14
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Media Planner
PHD Media
Seoul
11.2022 - Current
Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
Conducted ongoing usability tests to gauge effectiveness of content and analyze performance metrics.
Planned and acquired media for multiple digital channels.
Developed editorial calendar for each brand to determine budget allocation and distribution across websites, blogs, apps and social media platforms.
Education
BBA - Business Administration And Management
Dongguk University
Seoul
03.2016 - 02.2023
Bachelor of Arts - Japanese
Dongguk University
Seoul
03.2016 - 02.2023
Skills
Nielsen
undefined
Certification
JLPT N1
Timeline
Media Planner
PHD Media
11.2022 - Current
JLPT N1
09-2022
OPIC IH
07-2022
BBA - Business Administration And Management
Dongguk University
03.2016 - 02.2023
Bachelor of Arts - Japanese
Dongguk University
03.2016 - 02.2023
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JANU KUMARJANU KUMAR
Associate Director - Performance at PHD MediaAssociate Director - Performance at PHD Media