Summary
Overview
Work History
Education
Skills
Certification
Timeline
Teacher
Kim Jungwoo

Kim Jungwoo

Media Planner
Seoul

Summary


  • Managed CHANEL as a client, focusing on the fragrance and beauty product divisions
  • Developed and executed digital advertising campaigns tailored to individual products, ensuring maximum engagement and reach
  • Successfully led a major digital campaign with a budget of $300,000, personally responsible for media strategy, media mix composition, and campaign operations
  • Conducted in-depth competitive analysis to identify market trends and opportunities, which informed the overall digital strategy
  • Crafted persuasive digital strategy proposals for client presentations, demonstrating a deep understanding of the target audience and industry landscape
  • Excelled in client communication, fostering strong relationships and consistently delivering high-quality service to meet and exceed client expectations

Overview

1
1
year of professional experience
14
14
years of post-secondary education
2
2
Certifications
2
2
Languages

Work History

Media Planner

PHD Media
Seoul
11.2022 - Current
  • Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
  • Conducted ongoing usability tests to gauge effectiveness of content and analyze performance metrics.
  • Planned and acquired media for multiple digital channels.
  • Developed editorial calendar for each brand to determine budget allocation and distribution across websites, blogs, apps and social media platforms.

Education

BBA - Business Administration And Management

Dongguk University
Seoul
03.2016 - 02.2023

Bachelor of Arts - Japanese

Dongguk University
Seoul
03.2016 - 02.2023

Skills

    Nielsen

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Certification

JLPT N1

Timeline

Media Planner

PHD Media
11.2022 - Current

JLPT N1

09-2022

OPIC IH

07-2022

BBA - Business Administration And Management

Dongguk University
03.2016 - 02.2023

Bachelor of Arts - Japanese

Dongguk University
03.2016 - 02.2023
Kim JungwooMedia Planner