E-Commerce Tagging Strategy and Planning | Technical Consultant & Web Data Analyst
[Core Competencies]
- Hands-on experience in winning and delivering client projects
- Maintained close communication with developers, marketing and sales teams and external partners
- Successfully applied newly acquired technologies and skills in practical settings, base on the ability to learn quickly
- Experienced in end-to-end data workflows, from data design and implementation to validation, insight analysis and dashboard creation
- Skilled in leveraging diverse analytical(GA4, Adobe Analytics, BigQuery) and team collaboration(Jira, Confluence, Slack) tools
- Developed comprehensive planning and guidance for the implementation of new GA4 events
- Led the global rollout of PII data detection and redaction using GA4 and BigQuery
- Expanded Consent Mode V2 in anticipation of the full implementation of the EU DMA
- Established and scaled Consent Mode V2 governance to align with strengthened privacy regulations in APEC and LATAM
- Spearheaded a Client/Server-Side tagging initiative in collaboration with Samsung Electronics and Meta, focusing on minimizing data loss and standardizing data governance
- GA4 & Google Ads, Meta, and TikTok Enhanced Conversion Implementation and Global Rollout
- Defined and globally implemented governance frameworks for the GA4 security account transition
- Developed a comprehensive data planning strategy for GA4 implementation
- Ensured data integrity in GTM and implemented data transfer logic to enhance tracking accuracy
- Developed and validated new data strategies for UA360 and GA4 implementation
- Led the planning and validation of new data for UA360 and GA4
- Spearheaded the development and validation of new data for GA4
- Conducted foundational GA4 training for the client's team
- Developed a comprehensive data strategy for GA4 implementation and validation
- Managed and reported data insights through Looker Studio dashboards
- Oversaw tagging updates for existing sites and the addition of new page tags
- Planned and drafted a proposal for a digital biomarker-based depression diagnosis prediction system
- Successfully secured the final project contract
- Preprocessed real estate public data using Python for land prices and auction prices
- Developed the concept for the AI-based video resume service, 'Rec:ord'
- Developed a prototype service page using JavaScript
- Delivered a final competition presentation
- Awarded 2nd place in the Industry Category
- Prepared business plans and final reports for the Industrial Complex Competitiveness Enhancement On-Site Customized Training Program by the Korea Industrial Complex Corporation (Chungnam CEO Book Club / Chungbuk Knowledge Forum)
- Administrative assistance for the 17th CEO Management Academy at the Korea Productivity Center (Daejeon)
- Conducted employer support training through the Employment Insurance Refund Program at the Korea Productivity Center, Chungbuk Office
- Performed the General Supervisor role for the 2nd Customized Cosmetics Manufacturing Manager Certification at the Korea Productivity Center's Certification Division
- Performed the General Supervisor role for the 14th TOPCIT Regular Evaluation at the Korea Productivity Center's Certification Division
- Army sergeant, honorable discharge
JavaScript
Python
BigQuery
Adobe Analytics
LookerStudio
Google Tag Manager
SQL
Google Analytics 4
Adobe Data Collection
HTML/CSS