Koo Kwon
Sales & Marketing Specialist
Seoul
Summary
Seasoned Sales & Marketing specialist with 7 years of experience, demonstrating a customer-centric approach and a steadfast commitment to achieving outstanding client results. Expertly leads routine operations and special projects for both new and established customers, with a proven track record spanning B2B client management to D2C Commerce advertising management
Overview
7
7
years of professional experience
Work History
D2C Digital Marketing Specialist
LG Electronics Inc
01.2024 - Current
- Led both internal teams and external partners, including marketing agencies and media firms like Google, to successfully transition and roll out corporate marketing activities to direct headquarters management.
- Strategically enhanced LG.com's traffic across Germany, France, and Spain, achieving 576K sessions by March with a 1.3% CVR, resulting in a 14% YOY increase in traffic and a 0.6%p uplift in CVR.
D2C Business Specialist
LG Electronics Inc
01.2023 - 12.2023
- Achieved a combined annual revenue of $3.9 million from the LG.com D2C businesses in India and France, resulting in a YOY sales increase of 132%, including spearheading a pan-regional UltraGear D2C promotion across Germany, the UK, France, Spain, and Italy.
- Led the Data Analytics team in executing projects for dashboard visualization and the enhancement of D2C product fulfillment.
Overseas Sales and Marketing Specialist
LG Electronics Inc
01.2020 - 12.2022
- Boosted sales with execution of full sales cycle processing from initial lead processing and achieved $3.8M and $5.5M Saudi 20Y, 21Y respectively, and $57.9M for India in 23Y, with YOY growth rates of 19%, 47%, and 15%.
- Fostered lasting relationships with Amazon india through effective communication such as managing QBR and top management meeting in Korea.
- Led the India team to 31% market share for Gaming Monitors in 2022, achieving the number one market share position within the country for the first time, with a YOY increase of 9%p
Account Management Associate
LG Electronics Inc
07.2017 - 12.2019
- Built and strengthened long-lasting client relationships with large account like Celltrion by proposing values desired by customers and persuading internal team members cooperation
- As a member of the SMB Account acquisition Task member in 18Y, successfully nurtured 210 accounts, and notably secured a three-year supply agreement with Hyundai's OEM suppliers, delivering $66K annually.
Education
Bachelor of Arts - Business Administration
Hankuk University of Foreign Studies
Seoul, South Korea 04.2001 -
Skills
Google Analytics & Market intelligence
undefinedTimeline
D2C Digital Marketing Specialist
LG Electronics Inc
01.2024 - Current
D2C Business Specialist
LG Electronics Inc
01.2023 - 12.2023
Overseas Sales and Marketing Specialist
LG Electronics Inc
01.2020 - 12.2022
Account Management Associate
LG Electronics Inc
07.2017 - 12.2019
Bachelor of Arts - Business Administration
Hankuk University of Foreign Studies
04.2001 -
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