Summary
Overview
Work History
Education
Skills
Timeline
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Kwanghee Han

Kwanghee Han

Marketer
Yeonje-gu/Busan

Summary

Innovative Marketing leader with 16+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Dedicated Service Platform professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

17
17
years of professional experience

Work History

Head of Marketing and Business Unit Development

The PlanB
09.2023 - 12.2023
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Implemented customer relationship management systems for better client retention and satisfaction.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Managed a diverse team of marketers to achieve corporate objectives in a timely manner.
  • Created and managed social media campaigns to increase brand engagement.

Marketing Team Leader

Monolith
07.2022 - 04.2023
  • Network Dental Clinic Marketing Management
  • Streamlined workflows for increased efficiency, reducing turnaround times for critical tasks.
  • Conducted training and mentored team members to promote productivity and commitment to friendly service.
  • Collaborated with other department leaders to establish shared goals and ensure alignment across teams.
  • Increased customer satisfaction ratings by closely monitoring service quality standards and addressing any issues promptly.
  • Generated reports to support development and implementation of marketing plans.
  • Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies.
  • Ensured consistency across all branding elements, reinforcing brand identity throughout various touchpoints while staying true to core values.

Marketing Manager

Busan Metropolitan City Office
11.2016 - 06.2022
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Planned and executed successful PR events, ensuring positive exposure for the organization.

Marketing Manager

Nexon Korea
07.2015 - 10.2016
  • FIFA Onlin3 Marketing Comm. Manger
  • Management of campaigns with annual budgets of about 9 billion KRW and per-campaign budgets of approximately 3 billion KRW
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.

Marketing Manager

Commerce Planet(11st Online Mall)
10.2009 - 03.2015
  • Establishing Annual Marketing Communication Strategies and Managing Budgets for [11st], an Online Shopping Mall
  • Wrote and distributed press releases to increase brand visibility.
  • Created and managed social media campaigns to increase brand engagement.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Increased brand awareness by developing and executing targeted marketing campaigns.

Account Executive Assistant

Comas Interactive
01.2007 - 10.2009
  • Wrote reports, executive summaries and newsletters.
  • Coordinated marketing collateral creation, enabling targeted promotion of products or services to clients.
  • Volunteered to help with special projects of varying degrees of complexity.
  • Greeted arriving visitors, determined nature and purpose of visit and directed individuals to appropriate destinations.
  • Client Management

- Woori Invest. / Coway / AIG / LG Cyon etc.

Education

BBA - Business Management, South Korea

Hansung Univ.
Seoul, South Korea
04.2001 -

Skills

Problem-Solving

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Timeline

Head of Marketing and Business Unit Development

The PlanB
09.2023 - 12.2023

Marketing Team Leader

Monolith
07.2022 - 04.2023

Marketing Manager

Busan Metropolitan City Office
11.2016 - 06.2022

Marketing Manager

Nexon Korea
07.2015 - 10.2016

Marketing Manager

Commerce Planet(11st Online Mall)
10.2009 - 03.2015

Account Executive Assistant

Comas Interactive
01.2007 - 10.2009

BBA - Business Management, South Korea

Hansung Univ.
04.2001 -
Kwanghee HanMarketer