Kye Won Lee

• Optimized resource allocation for maximum efficiency, reallocating budgets and personnel as needed to achieve desired outcomes.
• Facilitated communication between departments, ensuring alignment on project objectives and requirements.
• Conducted root cause analyses to identify underlying issues impacting business performance, developing actionable insights for resolution.

• Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
• Created and deployed digital content, engaged with target audiences and boosted reach with strategic message placements.
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Identified appropriate marketing channels and target customers for campaigns.
• Increase digital channel portion in total customer touch points up to 30% since started digital transformation

Successful Brand & Market management

• In charge of DTaP back-boned combo vaccine & HepA vaccine
• Dominate Korean pediatric DTaP market with over 80% M/S out of total market
• Collaborate with cross-functional team to ensure execution excellence and problem solving

New product launch - Pentaxim, the 1st 5-in-1 combo vaccine in Korea (Jun. 2017)

• Takes +90% of M/S in primary vaccine market in Q3 2017 ~ Q2 2020 (Ref. KCDC vaccine registration data)
• The 1st vaccine ever which directly introduces into NIP system in Korea at the timing of launch

Effectively connect with customers and various types of external stakeholders to drive success

• HCP - Nationwide KOL management including medical society management
• Health Authority - Communication & collaboration with KCDC immunization policy dept.
• Consumer (Lay public) - Establish successful Direct To Consumer(DTC) marketing program
• Effectively utilizing the channels preferred by customers - F2F, Media, on-line community, SNS and so on
  

Vaccine Sales Representative in Incheon area

- Communication with the immunization policy department of Korean CDC

- Manage the public tender market

- Manage designated key strategic WHS

General hospital & clinic sales representative for ETC products (2007. 07 ~ 2009.12)

• Antibiotics, Alpha blocker(BPH treatment), Anti-histamine, ICS (Inhaler CorticoSteroids) and CV product

Guardian project (2010. 01 ~ 03)

• Project team member for prepare and develop new vaccine sales organization

General hospital & clinic sales representative for Vaccine products (2010. 04 ~ 2012. 03)

• Tetraxim, Adacel, Act-hib, IPV and Flu vaccine
• Best performer of the year 2010 (S grade)