Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kyuho Choi

Principle Coffee Company Owner
Namyangju

Summary

Experienced coffee educator, café operator, and curriculum developer with over a decade of hands-on leadership in the specialty coffee industry. As the founder of Principle Coffee Company, I have built a thriving brand by combining operational excellence with customer-first hospitality, sourcing expertise, and creative food-beverage integration.

Certified as an SCA AST across all CSP modules, I have trained over 200 students with a 100% certification success rate, while also contributing globally as a Brewing curriculum content creator specializing in water chemistry. My background includes coordination of national SCA education programs, judging committee service for barista championships, and field experience as a barista competitor myself.

Fluent in English and Korean, with academic training in the U.S. and military service bridging U.S. and Korean forces (KATUSA), I bring cultural fluency, discipline, and empathy to every team I lead. I am passionate about creating meaningful coffee experiences that go beyond the cup—building communities, mentoring talent, and aligning operational decisions with brand values.

Overview

11
11
years of professional experience
2
2
Languages

Work History

Founder & Head Trainer

Principle Coffee Company
03.2014 - Current
  • Founded and have operated a specialty coffee and brunch café since 2014, building a loyal community through consistent quality and in-person engagement
  • Maintained daily, on-site presence to ensure operational excellence and partner training, fostering strong customer connections and service culture
  • Operated an in-house coffee academy, certifying over 200 students in SCA Coffee Skills Program (CSP) modules: Barista Skills, Brewing, Sensory Skills, Green Coffee, and Roasting
  • Trained over 200 aspiring coffee professionals, with a 100% certification success rate through the SCA Coffee Skills Program
  • Personally sourced and imported green coffee from Colombia and Costa Rica in 2016–2017, selecting beans for both in-store use and resale
  • Adapted rapidly to the challenges of COVID-19 by reinterpreting Texas-style barbecue into a brunch menu, successfully reengaging customers and expanding brand identity
  • Gained deep expertise in food and beverage pairing, leading to ongoing development of brunch offerings designed to complement coffee, non-alcoholic drinks, and alcoholic beverages

Content Creator

SCA
01.2018 - 12.2022

Brewing Curriculum Content Creator
Specialty Coffee Association (SCA) Global
2018 – 2022

  • Selected as a member of the SCA Brewing Content Creator Team
  • Collaborated with international experts to revise and develop the SCA Brewing curriculum and examination materials
  • Contributed to the evolution of global coffee education standards in the Brewing discipline
  • Responsible for drafting and refining exam content on the importance of water in brewing, including topics such as Total Hardness and Alkalinity

Education Coordinator

SCA Korea
11.2016 - 02.2019

SCA Korea Education Coordinator
Specialty Coffee Association (SCA) Korea Chapter
2016 – 2019

  • Coordinated and promoted SCA education programs across Korea
  • Supported the growth of the Korean specialty coffee education community through events, workshops, and trainer engagement
  • Served on the judging operations committee for the Korea National Barista Championship (KNBC) during this period
  • Translated and reviewed all SCA Coffee Skills Program (CSP) curricula and examination materials into Korean for localized implementation
  • Organized and hosted official SCA headquarters-led seminars in Korea to expand access to global specialty coffee education

Education

Bachelor of Arts - Biblical Studies

Dallas Baptist University
Dallas, TX
04.2001 -

Master of Divinity - Systematic Theology

Southwestern Baptist Theological Seminary
Fort Worth, TX
04.2001 -

Skills

Team leadership

Strategic planning

Project management

Marketing

Timeline

Content Creator

SCA
01.2018 - 12.2022

Education Coordinator

SCA Korea
11.2016 - 02.2019

Founder & Head Trainer

Principle Coffee Company
03.2014 - Current

Bachelor of Arts - Biblical Studies

Dallas Baptist University
04.2001 -

Master of Divinity - Systematic Theology

Southwestern Baptist Theological Seminary
04.2001 -
Kyuho ChoiPrinciple Coffee Company Owner