Lee So-hyun
Hwaseong-si
Overview
2
2
years of professional experience
1
1
Certification
Work History
Pre-development Team / Intern
Autoliv
- Managed customer relations for MQ4a (Sorento) pilot stage project.
Business Planning Group / Brand Marketer
Bujeon Electronics
04.2021 - 05.2022
- Oversaw brand marketing from the launch phase of audio equipment brands.
Marketing Team / Brand Marketer
Ascent Korea
01.2020 - 06.2020
- Managed brand marketing for a SaaS service based on search data.
Skills
- SEO Optimization and Marketing Expertise: Proven track record in creating high-impact content based on SEO optimization and marketing expertise, demonstrating specialization in content creation
- Project Management Skills: Extensive experience in planning and executing various projects, including online and offline conferences and events, enhancing project management and execution skills
- Collaboration and Communication: Adept at fostering collaboration across different departments through proactive work attitude and effective communication Increased organizational performance by participating in YouTube content to boost brand awareness
- Proficient in Excel, Notion, Slack, Google Analytics, Figma
- Knowledgeable in marketing strategies, communication, and analysis
Certification
- Psychological Counselor Level 1, Korean Psychological Education Association, 07/2023
- Search Advertising Marketer Level 1, KPC Korea Productivity Center, 04/2022
- Service Management Qualification (SMAT) Level 1, Korea Association for ICT Promotion, 04/2022
Languages - English
835, 05/2020
Accomplishments
- SEO Content Creation and Publishing for Marketing Solutions, 07/2022, Present, Improved brand awareness and traffic without paid marketing by securing top search rankings for marketing-related keywords. Led 1st to 5th batches of in-house SEO content creation projects, significantly enhancing corporate SEO expertise. Achieved over 460,000 content impressions with an average CTR of 9.64%, attracting 63 new leads.
- YouTube Branded Content for Brand Awareness, 07/2023, 02/2024, Increased subscriber count by 225%, expanded viral content related to the brand, and improved target customer brand recognition through strategic content planning and personal participation in video production.
- Offline Conference Planning and Management, 11/2022, 11/2023, Hosted offline conferences to improve brand awareness and customer engagement, resulting in a significant increase in booth visitors and experiential customers.
- Website Renewal and Structural Improvement Project, 11/2023, Present, Leading the redesign and structural improvement of the corporate website to enhance readability, user experience, and SEO performance, with a launch expected in April 2024.
Other
- Recognized among the top 4 in the company for SEO content performance, awarded participation in an SEO conference in the USA.
- Served as the promotional team leader in the Mechanical Engineering Student Association (March 2015), overseeing event planning and management.
Education
Bachelor of Mechanical Engineering, Hanyang University ERICA Campus, 3.02/4.5, 03/2015, 08/2020, 3D Printer Nozzle Design
Personal Information
Date of Birth: 11/19/96
Timeline
Business Planning Group / Brand Marketer
Bujeon Electronics
04.2021 - 05.2022
Marketing Team / Brand Marketer
Ascent Korea
01.2020 - 06.2020
Pre-development Team / Intern
Autoliv
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