Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Lee WooJae

Summary

“My core professional value is developing actionable strategies grounded in real-world field experience.
Through six years of hands-on field and strategic sales experience, I have consistently focused on transforming practical insights into executable planning and strategy. When collaborating with leadership teams or presenting proposals, I emphasize feasibility, expected outcomes, and business impact based on execution complexity and sales realities.

To ensure strategies reflect current sales trends and on-the-ground conditions, I regularly conducted interviews with sales representatives throughout project execution, actively incorporating their feedback and operational insights.

As a result of this approach, a project I led in 2022 was selected as the Best Planning Initiative and has been expanded into a company-wide program since 2024. In addition, my ongoing efforts to reflect the voice of the field were recognized through peer nomination, leading to the Sales Division PRIDE Award in 2021.”

Overview

2026
2026
years of professional experience
1
1
Certification

Work History

Global Business Planning

SERVEONE
SEOUL
2024 - Current

EVB (Electric Vehicle & Battery / Automotive) Key Responsibilities Key Projects

Global Business Strategy & Initiatives
Jan 2024 – Present
Team: Global Business Planning Team
Position: Professional

  • Develop global Go-To-Market (GTM) strategies and mid- to long-term business objectives for EV & Automotive businesses
  • Lead communication and governance meetings with overseas subsidiaries in North America and Europe
  • Establish global financial forecasts and manage business performance
  • Conduct market analysis to identify EV market intelligence and new opportunity areas

1. Global EVB New Site Expansion Feasibility Study (2024)
Evaluated potential new global locations for expansion based on EV transition trends and conducted ROI analysis.

Key Contributions

  • Assessed candidate locations for new sites (Czech Republic, Slovakia, Mexico)
  • Analyzed site potential and developed CAPEX/OPEX estimates to project EBITDA-based break-even timelines

Key Achievements

  • Successfully selected Mexico as the final expansion location (market entry planned for 2026)
  • Financial simulation and analysis tool adopted as a company-wide reference model

2. Solution Business Planning & Expansion Strategy (2025)

Key Contributions

  • Designed Harvest Business model to maximize customer value by monetizing idle assets, including equipment dismantling, refurbishment, maintenance, and resale processes
  • Planned TMS (Tool Management Service) solution to manage cutting tool lifecycle and replacement cycles, ensuring quality stability and improving manufacturing efficiency

Key Achievements

  • Won Harvest Business contract with BlueOval SK (U.S.), generating KRW 2 billion in revenue
  • TMS solution proposals in progress with domestic Tier-1 automotive customers; planned global rollout following domestic reference acquisition

Sales Planning

SERVEONE
SEOUL
2021 - 2023
Sales Strategy Development & Business Opportunity Identification

Jan 2021 – Dec 2023
Team: Sales Planning Team
Position: Specialist → Professional

Key Responsibilities
  • Establish and execute sales strategies
  • Manage financial performance and develop annual business plans
  • Define KPIs and manage sales activities and performance
Key Projects

1. Sales Pipeline Performance Management (SPPM) System Implementation (2023)
Introduced a data-driven sales opportunity management process to improve lead identification and optimize internal sales resources.

Key Contributions

  • Defined objectives and requirements for SPPM adoption
  • Led RFP evaluation and vendor selection
  • Oversaw solution design and implementation (requirements analysis, system architecture)
  • Developed user manuals and conducted offline training sessions

Key Achievements

  • Improved working practices by reducing reporting overhead and enhancing meeting efficiency
  • Increased win rate (hit rate) by +12% YoY in 2023

2. Customer Service Package – Tier-Based Service Model (2022)
Redesigned service delivery to provide differentiated service packages aligned with customer tiers.

Key Contributions

  • Identified limitations in existing service delivery models
  • Developed service package models across three improvement dimensions
  • Conducted risk analysis and defined operational hedging strategies
  • Developed and deployed a Service Package simulation tool

Key Achievements

  • Enabled sales teams with structured negotiation tools for contract renewals
  • Improved contribution margin by +0.4% YoY (2022) through optimized direct and logistics costs

3. Share of Wallet (SoW) Expansion Management System (2021)
Built a management system to clearly define base revenue and incremental SoW revenue, enabling structured KPI management.

Key Contributions

  • Defined and classified incremental SoW expansion items
  • Designed performance measurement and target-setting system (screen definitions and system architecture)
  • Developed system manuals and delivered offline training at regional business sites

Key Achievements

  • Established clear KPIs for new item expansion at individual sales representative level
  • Laid the foundation for data-driven sales management, later adopted as a reference for company-wide digital transformation initiatives

Strategic Sales

SERVEONE
SEOUL
2020 - 2020
Strategic Sales – Chemical Industry

Jan 2020 – Dec 2020
Team: Strategic Sales Team 2
Position: Senior Associate

Key Responsibilities
  • Proposed inventory optimization solutions for GS Caltex and TCO-based savings through total outsourcing for Namhae Chemical
  • Expanded petrochemical spare parts sales leveraging LG Chem references
  • Drove new item expansion through development of category-killer portfolios (mechanical components, safety equipment, laboratory supplies)
Key Achievements
  • Contributed to 14% YoY revenue growth in the chemical industry segment (2020)
  • Identified KRW 400 billion market potential, leading to the chemical industry being selected as a key vertical sales focus company-wide

MRO Sales

SERVEONE
YEOSU
2014 - 2019
Mechanical Equipment Sales – LG Chem

(Rotating Equipment / Hydraulics / Piping Materials)
Aug 2014 – Dec 2019
Team: Honam Sales Team 2
Position: Associate → Senior Associate

Key Responsibilities
  • Expanded Share of Wallet through proposals of new mechanical equipment items
  • Managed materials transfer for LG Chem investment projects and controlled project budgets
  • Improved profitability through supplier consolidation and distribution structure optimization (direct sourcing from manufacturers)
Key Achievements
  • Improved mechanical parts profit margin at LG Chem by an average of +0.7% over five years
  • Increased high-value project material transfer ratio from 23% (2015) to 44% (2019), achieving over 20%p growth

Education

Bachelor of Arts - Double Major in Chinese Language & Literature And

Kookmin University
SEOUL
01-2014

Skills

  • MRO item sourcing
  • Go-To-Market strategy
  • Financial forecasting
  • Market analysis
  • Business performance management
  • ROI analysis
  • Sales strategy development

Certification

Certified Professional in Supply Management (CPSM) - ISM : In Progress

Accomplishments

PRIDE Award (Sales Division), SERVEONE
2021

Timeline

Global Business Planning

SERVEONE
2024 - Current

Sales Planning

SERVEONE
2021 - 2023

Strategic Sales

SERVEONE
2020 - 2020

MRO Sales

SERVEONE
2014 - 2019

Bachelor of Arts - Double Major in Chinese Language & Literature And

Kookmin University
Lee WooJae