LEEJOON KIM
IP Licensing & Brand Manager
Seoul,11
Summary
Innovative and results-driven brand strategist with extensive experience in character IP licensing, product development, and brand management. Leading the development and launch of multiple new brands (one home fragrance, two living brands), handling everything from BIS planning and product design to website strategy and marketing. Proficient in managing e-commerce platforms, optimizing customer experience, and executing full-scale branding and content strategies. Skilled in the integration of character-based IP into commercial products and driving growth through effective marketing and operational planning.
Overview
6
6
years of professional experience
Work History
Brand & IP Manager
HNF
08.2023 - Current
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Led the development, launch, and operational management of new brands, including one home fragrance and two living brands
- Managed all aspects of brand identity system (BIS) planning, product development, and e-commerce content creation for new brands
- Coordinated cross-functional teams (design, production, marketing) to execute brand strategies and achieve business goals
- Spearheaded the planning and execution of marketing strategies to promote newly launched brands, driving brand awareness and consumer engagement
- Oversaw the creation of brand websites and online platforms, ensuring optimal user experience and functionality
- Monitored and analyzed brand performance, refining strategies to improve customer engagement, sales, and brand visibility
- Managed and developed products based on popular and trendy character IPs, including Kakao Friends, Disney, Snoopy, Damgome, Toshi, Space Dust, and Ganadi
Education Support & Facility Coordinator
NongHyup Life Insurance Sejong Training Center
03.2023 - 07.2023
- Managed reservations and operations for training facilities and conference rooms
- Coordinated training schedules and liaised with clients, including institutions, corporations, and internal staff
- Prepared and managed training materials and operational supplies
- Provided administrative support for training programs, including attendance tracking, material distribution, and expense processing assistance
- Assisted in facility maintenance and operational administration
Social Media Manager (YouTube Focused)
Graduate Department of Convergence Technology System Engineering at Korea University
03.2021 - 02.2023
- Managed and operated the official YouTube channel for the graduate school department at Korea University
- Assisted the graduate school admission briefing session on YouTube Live and uploaded the video
- Planned and filmed an interview video for faculty members for department promotion
- Monitored analytics to improve audience engagement and reach
Youth Supporter, Sejong City Urban Regeneration Yo
Urban Regeneration Field Support Center
09.2020 - 02.2021
- Participated in urban regeneration activities under the Sejong City Urban Regeneration Youth Supporters program
- Proposed solutions for environmental improvements and strategies to revitalize local businesses and the economy in the Jochiwon area
- Planned and developed the “Sseodam Sseodam” smart trash can project
- Suggested the use of local currency as part of a regional collaboration and mutual growth model
Student Assistant, Startup Education Center
Korea University
12.2018 - 02.2021
- Assisted in the planning and production of promotional materials for various startup-related programs
- Collaborated with the team to create engaging content for flyers, posters, and online promotional channels
- Supported the coordination of events and workshops for students interested in entrepreneurship
- Managed the distribution of promotional materials across campus to increase program visibility
- Helped with the organization and administration of startup education programs, ensuring smooth operations
Operations & Marketing Intern
FREENT
09.2019 - 12.2019
- Managed server and application processes, ensuring smooth operation and performance
- Assisted with marketing efforts, including content creation and promotional strategies
- Supported the team with various tasks in a fast-paced startup environment
- Collaborated with colleagues to improve operational efficiency and enhance user experience
Education
Master of Engineering - Converging Technology System And Standard
Korea University
Sejong, Korea 04.2001 -
Bachelor's - Digital Business in Divison of Convergence Busines
Korea University
Sejong 04.2001 -
Skills
Team leadership
Timeline
Brand & IP Manager
HNF
08.2023 - Current
Education Support & Facility Coordinator
NongHyup Life Insurance Sejong Training Center
03.2023 - 07.2023
Social Media Manager (YouTube Focused)
Graduate Department of Convergence Technology System Engineering at Korea University
03.2021 - 02.2023
Youth Supporter, Sejong City Urban Regeneration Yo
Urban Regeneration Field Support Center
09.2020 - 02.2021
Operations & Marketing Intern
FREENT
09.2019 - 12.2019
Student Assistant, Startup Education Center
Korea University
12.2018 - 02.2021
Master of Engineering - Converging Technology System And Standard
Korea University
04.2001 -
Bachelor's - Digital Business in Divison of Convergence Busines
Korea University
04.2001 -
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