Summary
Overview
Work History
Education
Skills
Timeline
Generic
Letícia Andrade

Letícia Andrade

Social Media Marketing & Copywriting Specialist
Cheonan

Summary

Dynamic social media marketer and copywriter with 3+ years of experience growing niche online communities through strategic storytelling and content planning, built an engaged audience of over 39K followers on Instagram by creating authentic short-form videos and data-driven campaigns that boosted visibility and retention. Skilled at adapting to trends and maintaining strong client and audience relationships

Overview

7
7
years of professional experience

Work History

Social Media Marketing & Copywriting

Freelance
02.2022 - Current
  • I take full ownership of my projects, from planning content calendars to creating engaging posts and video scripts
  • I do write clear and persuasive captions and scripts that really connect with audience
  • I quickly adapt to new trends, platforms, and audience preferences to keep content fresh and interesting
  • I work efficiently on my own, but I also enjoy collaborating with clients or teams when needed

General Assistant

Freelance
03.2019 - 08.2022
  • Handled customer interactions with clarity, positivity, and focusing on solutions
  • Supported administrative and operational tasks with strong attention to the details
  • Strengthened communication, empathy, and user-centered service skills through direct client support

Education

Bachelor of Digital Marketing - Digital Marketing

Centro Universitario Internacional Uninter
Brazil
04.2001 -

Skills

Social Media Strategy and Content Planning

Copywriting and storytelling for engagement

Short-Form Video Creation (Reels, TikTok, YouTube Shorts)

Video editing and Visual Aesthetics

Analytics and Audience Insights

Community Growth and management

Bilingual Communication (English & Portuguese)

Timeline

Social Media Marketing & Copywriting

Freelance
02.2022 - Current

General Assistant

Freelance
03.2019 - 08.2022

Bachelor of Digital Marketing - Digital Marketing

Centro Universitario Internacional Uninter
04.2001 -

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Letícia AndradeSocial Media Marketing & Copywriting Specialist