LISA (SOO JIN) LEE

• Oversaw communication activities for the headquarter in South Korea and coordinated with overseas offices/affiliates to ensure a unified voice in the global market.
• Worked closely with local offices to align messaging on press releases, on/offline campaigns, marketing materials, influencer activities, and company presentations.
• Developed and implemented strategic plans to build and maintain positive public relationships.
• Engaged in professional networking to maintain strong relationships with communications and media professionals, driving partnerships and effective dissemination of mass communications.

Achievements:

• Successfully raised the organization's visibility through well-coordinated marketing communications materials and outreach events.
• Ensured consistent and aligned communication across 110 international offices, enhancing the company’s global presence.
• Improved the quality and effectiveness of organizational publications, leading to increased engagement from both internal and external stakeholders.
• Established and maintained strategic media relationships, resulting in enhanced media coverage and partnerships.

Responsibilities:

• Led the communication activities leading up to the launch of new brand in South Korea, including planning and executing comprehensive PR campaigns as the core team at PR agency
• Managed communication (PR) activities and digital marketing for pharmaceutical clients such as Kwangdong Pharmaceuticals, ensuring alignment with their marketing objectives.
• Developed PR strategies and publicity materials for clients in the skincare, fashion, and pharmaceutical industries.
• Drove the end-to-end process of campaign planning, keeping cross-functional teams and stakeholders updated on project changes.
• Managed media inquiries, built and maintained positive relationships with media in the fashion, beauty, and healthcare sectors.
• Ensured the delivery and optimization of assets for relevant channels, aligning with marketing priorities in South Korea

Achievements:

• Successfully led the communication activities for ETIQA's brand launch in South Korea, generating positive influencer reviews on major local platforms.
• Managed PR and digital marketing for Kwangdong, developing engaging content for their Instagram channel, resulting in a 300% increase in followers.
• Established strong media relationships, averaging five regular meetings per month, enhancing brand visibility and media coverage.
• Highlighted the business potential of GC Biopharma, generating 250 articles on their COVID-19 test kits within three months.
• Delivered comprehensive PR strategies that significantly boosted client engagement and brand recognition across various sectors.

Responsibilities:

• As part of the Ketchum Korea team, managed global account communications for clients, including Cambridge Consultants, an UK-based IT company entering the Korean market for the first time, as well as Morgan Stanley.
• Worked closely with the APAC management team to align communication activities between the Cambridge Consultants' APAC office/ local Korean offices.
• Managed daily communications with the APAC Morgan Stanley team on the local communication and media environment.
• Localized global press releases to ensure alignment with the global office's strategies.
• Planned and organized media events, maintaining strong media relationships through regular meetings.
  
  Achievements:
• Successfully led the communication strategy for Cambridge Consultants' entry into the Korean market, garnering significant attention in local media through effective media events and news announcements.
• Orchestrated successful press conferences and pitched interviews for Cambridge Consultants, achieving expanded coverage with key corporate messages.
• Advised and supported the APAC Morgan Stanley team in understanding and navigating the Korean media landscape, enhancing their communication efforts in the region.

Responsibilities:

• Served as the main contact in the PR agency for Daiso Korea, one of the biggest names in the retail market/ platform in Korea.
• Managed day-to-day PR operations for Daiso Korea, ensuring seamless communication and effective storytelling in local media.
• Established and executed monthly PR plans and media correspondences.
• Developed PR content for consumer goods and B2B corporate clients, including feature articles and photo news.
• Managed the official social media channels for the National Human Rights Commission, producing 20 online contents per month.
• Produced and edited cover stories and newsletters for Cuchen, a home appliance brand in Korea.

Achievements:

• Successfully managed communication with media to find the most effective opportunities to highlight Daiso Korea's stories in local media.
• Increased client news coverage by 25% YoY in 1H 2018 through focused content development.