Liz JOO

Established the first global direct export process, securing partnerships with Sephora SEAPAC and Thailand King Power Click in B2B business. Led e-commerce launches and brand marketing activities to drive offline expansion. In B2C, managed the U.S. Amazon channel, achieving rapid sales growth, and covered global D2C Shopify operations for the company's own online mall.

• Integrated Marketing and Sales: Planned and executed comprehensive marketing strategies that boosted Sephora sales by 197% through Press Day events, influencer engagements, in-store promotions, CRM action, and expansion to offline stores. Enhanced brand visibility via window displays and in-store media for Thailand's King Power Click channel.
• Export Process Management: Streamlined the first direct export processes of Amuse, handling product registrations, POs, and shipments.
• E-commerce Operations: Led Amazon US and global Shopify operations, driving 120% sales growth in 2023 through influencer collaborations and premium content creation.
• Cross-functional collaboration: Coordinated product launches and brand strategies across the USA and SEAPAC, ensuring synchronized market efforts.

Enhanced market presence and operational efficiency by managing English-speaking partners and leading product development for export brands.

• Overseas Sales and Management: Managed partners and led product planning for export brands, securing new clients and major chain proposals.
• Channel Entry: Achieved listings in reputable chains in Russia and the SEA market, such as Watsons, Gold Apple, and Stockmann, Costco, TJMAXX etc.,
• Overseas Marketing: Managed export-oriented brand, developing exclusive products, planning new product seminars and master classes.
• Import Marketing: Managed import customs and marketing for the US kitchenware brand OXO during COVID-19.

Managed marketing support and regulations for The Face Shop & LG H&H brands, establishing efficient processes and setting up the integrated process for internal regulatory compliance.

• Product Marketing Support: Managed marketing support and certifications for all LG H&H brands and The Face Shop.
• Regulatory Compliance: Coordinated with domestic marketing, R&D, and over 50 ODM/OEM partners for product certifications.
• Regulation Monitoring: Monitored global cosmetic regulations and attended regulatory response seminars and notify to internal teams.

Opened over 50 Mono brand stores & Managed over 500 SKUs for international markets, driving significant sales growth overall 130% and market expansion.

• Product Management: Launching and managing over 500 SKUs for international markets such as Hong Kong, Vietnam, Malaysia, Cambodia, Myanmar, Laos, Thailand, and Australia.
• Promotion Planning: Planned promotions, sales, and inventory reports.
• Store Support: Supported Visual Merchandising and local store openings such as POG management.
• PO / Logistics: Managed monthly POs and arranged the shipment and payment.