Maxim Belov

• Global B2B Business development strategy elaboration and execution
• Markets analysis (potential markets/origins and categories identification/ trends tracking /risks detection)
• Global Merchant acquisition (seminars, webinars, B2B marketing, cold business development)
• Pipeline creation (logistics, B2B product adjustment projects DRI, etc)
• Sales development (DRI of category, marketing, B2C client product projects, aiming to increase sales from the region)
• Management of multinational team of 11 people

Responsibilities:
In charge of full sales pipeline launch and development from Asia-Pacific + Turkey to worldwide.

• Business strategy elaboration and execution
• Markets analysis (potential markets/origins and categories identification/ trends tracking /risks detection)
• Merchant acquisition (seminars, webinars, B2B marketing, cold business development)
• Pipeline creation (logistics, B2B product adjustment projects DRI, etc)
• Sales development (DRI of category, marketing, B2C client product projects, aiming to increase sales from the region)

Achievements:

• Launched sales of goods from Japan, S.Korea, India, Singapore and Thailand from scratch;
• Leaded Korean sellers to become TOP2 on the platform, Indian sellers to TOP4 on the platform and Singaporean to TOP5 (among 35+ other origins) by sales volume;
• Achieved 100% yearly growth in GMV from the region;
• In 2023 increased profitability X1,8 times.
• Attracted 500+ sellers to the platform;

Job KPI = Sales volume from the region + PNL

Job includes regular business trips, constant cross-teams communication, team management (6 people directly and 5 indirectly).

Responsibilities:

• Merchants acquisition and onboarding (Japan and S.Korea);
• Merchants sales performance analysis and improvement (price negotiation, involvement rate increase, joint business plans negotiation and execution);
• Creation and implementation of special marketing projects with partners.

Achievements:

• Attracted and onboarded 200 sellers;
• Increased merchant participation rate by 50%;
• Created and executed 100+ special marketing projects with partners;
• Decreased price index by 15% (target sellers).

Japanese and English language skills are actively used in the working process. Job included regular business trips.

Responsibilities:

• Brand’s market position overview, reporting (handling/distribution) for LD brand;
• Market research (brand perception and position on the market) for LD/More by LD brands; - managing the creation of marketing materials for LD brand;
• Managing LD brand web-site;
• Communication with HQ for Mevius Brand.